Brand Manager

We are seeking an experienced and results-driven brand manager to join our dynamic brand team. The ideal candidate will have strong expertise in all aspects of digital marketing, including website management, search engine optimisation (SEO), search engine marketing (SEM), social media strategies, content creation, and digital analytics reporting. This role is pivotal in shaping the brand’s online presence and driving digital growth across global markets. A strong interest in skincare will be beneficial, as the team is passionate about this category.
Key performance areas Oversee and optimise the company's website with the digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates. Work closely with development teams to enhance functionality, design, and content. Lead and implement SEO best practices with the performance agency to improve organic search rankings. Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility. Strategise, develop, and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.), ensuring alignment with brand voice and objectives. Drive engagement and community growth while leveraging analytics to improve strategy and performance. Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities. Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns. Work closely with brand managers, distributor teams, and creative teams to ensure digital campaigns align with product launches, promotions, and brand initiatives. Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations. Ensure content resonates with the target audience and supports brand objectives. Stay updated on key industry trends and insights. Manage and monitor digital channels effectively, responding to queries and conversations in a timely manner. Brief the performance agency and report on performance accordingly. Track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.). Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement. Qualifications and experience Bachelor's degree in marketing, communications, or a related field. Minimum of four to six years of experience in digital marketing, preferably in a related premium consumer goods sector. Experience in the skincare category is advantageous. Strong all-around digital marketing experience. Expertise in website management. Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.). Strong social media acumen with experience managing campaigns across multiple platforms. Proficiency in using digital marketing analytics tools to report on and optimise performance (Google Analytics, social media insights, etc.). Exceptional communication and project management skills, with the ability to manage multiple projects. A keen eye for design and an understanding of how digital branding ties into the overall customer experience. Experience in using AI tools within digital marketing activities is advantageous. Proficiency in Microsoft Office. Self-starter and team player. Professionalism and attention to detail. High bias towards action and meeting deadlines.