Digital & Local Marketing Co-ordinator

Role and Responsibilities

**Content Creation and digital platform management**
- Copy writing is required for monthly content plans
- Understanding the different platforms such as Facebook, Instagram, Tiktok, Twitter, Websites, Google
- Keep up what the new tools are to use on the platforms
- Research competitors and industry trends and implement into the content
- Responsible for proof reading and proof checking all content before being distributed
- To come up with strategies, plan, manage and implement all social media activities and calendars
- An understanding of how to post, boost and target the content on the different social media platforms
- Align with content to new launches, current product and marketing and promotions
- Understanding of photography
- Ability to create content via phone/camera by visiting stores and liaising with store owners/managers
- Good understanding of reels/videos/giffs and static content
- Creation of targeted campaigns for Adhoc, store specific campaigns or brand campaigns that fit into the AOP
- Co-ordinating campaigns with sales activities
- Planning, implementing, updating and removing promotional campaigns on digital platforms and websites
- Monitoring and reporting on the effectiveness of all campaigns including National, local and store specific campaigns
- Setting and implementing social media and communication campaigns to align with 3rd Party Aggregator marketing strategies in conjunction with brand marketing team

**Community Management**
- Pro-actively manage social media communities
- Understanding google reviews, responses and ratings
- Respond appropriately to user comments and queries with client’s approval and assistance.
- Build FAQ sheets.
- Manage escalation processes
- Manage media spend on the different platforms Facebook, Instagram, Twitter, Google

**Customer relations**
- Offer support to the clients with regards to local marketing via digital platforms, traditional media, OOH media, influencers etc to provide support to the customer, by meeting objectives
- Regular calls and meetings with clients to ensure client satisfaction and that deadlines are met

**Local marketing**
- Identifying and managing PR/Marketing opportunities
- Liaise, strategize, and form relationships with local store marketing contacts
- Assist with Adhoc marketing from creation to execution and reporting
- Communication with Centre Management parties:

- communicating National promotions with centers that our stores are in;
- sending marketing material for online marketing; and
- seeking opportunities and collaborating.

**Personal Presentation**
- Be on hand to monitor 3rd Party Aggregator platforms and comply with agreed policies and procedures, ensuring the highest degree of guest interaction and satisfaction
- Ensure that the highest standard of personal appearance at all times, i.e. uniform, personal hygiene, etc
- Always maintain, the highest standards of social skills

**Company Requirements**
- To comply with any reasonable requests by a member of head office management
- To attend all training sessions as requested
- To be aware of and adhere to both legal and company policies and regulations
- To attend meetings with management as and when required from time to time
- To be prepared to work overtime when required
- To be prepared to work in areas other than those normally designated as and when required from time to time

**KPI’s**
- Present reports, calendars and ideas on how to improve the performance of the platforms.
- Ensure the KPI’s are met.
- Execute work in a timely manner; meet all deadlines whilst producing quality and accurate work.
- Stay abreast of current industry trends and technology, creating and updating quarterly reviews.
- Research ideas and study successful competitor’s campaigns and report on these findings.
- Ensure relationships are built with clients and media suppliers
- All work done is the property of Fournews and the brands intelligence
- All databases, information and other intel remains the property of Fournews and if used for reasons we are not off, legal action will ensue

Qualifications and Education Requirements:
Qualification in Social Media

Minimum 2 years’ experience in Social Media

Copy writing skills & Content Creating skills

Excellent written and grammatical skills

Preferred Skills:
Extensive knowledge of Sprout Social or Hootsuite

Facebook Business Manager

Goreview

Strong relationship building

Proactive approach

Deadline driven

Detail orientated

Ability to multitask

Work well under pressure

Administratively strong

Must have own transport

**Job Types**: Full-time, Permanent

Pay: R14 000,00 - R18 000,00 per month

Application Question(s):

- Are you currently employed

Work Location: In person