Public Relations Officer

7 days ago

Stellenbosch, South Africa Achieve Hospitality Full time

**Public Relations Officer, Stellenbosch Estate - Salary R30,000 - R40,000 DOE**

**RELATIONSHIP MANAGEMENT**:

- Hands-on relationship management with VIP guests;
- Meet and host VIP guests on the Estate;
- Promote the various elements of the Estate to the VIP guests;
- Establish, grow and manage relationships with strategically important guests and clients; Maintain a databases of key industry Press and Media contacts
- Deliver Press releases to relevant media to generate and stimulate editorial / requested content.
- Respond to requests from media and publications for information.

**CAMPAIGN AND BRAND MANAGEMENT**:

- Provide guidance & management to Estate Ambassadors on public relations; Handle any PR related issue that may arise;
- Organize PR events to promote the company’s image and serve as the spokesperson; Keep up with media and audience opinions regularly;
- Research and study PR, luxury and hospitality trends;
- Innovate new ways to market the brand and offering through creative strategies; Create excitement around the brand and help come up with ideas to further build brand equity and development;
- Guide the departments in the implementation of the Brand Strategy and positioning through operational implementation thereof so the teams may bring the brand to life; Work with the Marketing team to produce and communicate compelling stories for Press relevant to market analysis and strategic touchpoints.

**QUALIFICATIONS, SKILLS AND EXPERIENCE REQUIRED**:

- Relevant tertiary degree or qualifications in Public Relations, Marketing, or equivalent; At least 5 years’ experience in a similar role;
- A very strong, confident, energetic presence;
- Strong engagement and networking skills;
- Strong relationship management and presentation;
- High levels of responsibility, energy, understanding and enthusiasm;
- Excellent oral communication;
- Strong sense of brand awareness;
- An eye for detail and luxury;
- Experience managing multiple clients or a multi-department brand preferable.

**DESIRABLE BUT NOT ESSENTIAL**:

- Experience in Hospitality and/or Wine industries;
- Experience in luxury brands.

**Salary**: R30,000.00 - R40,000.00 per month

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