Pr Senior Account Manager

4 days ago

Cape Town, South Africa Megan Förg Consulting Full time

**About the Role**:
Opportunity available for a PR Senior Account Manager to join a Communications Agency to work on global and national accounts within their FBHE (Fashion, Beauty, Home and Entertainment) Business Unit.

**Requirements**:
5+ years’ experience as a PR Senior Account Manager
Experienced in managing clients independently and have strong media relations
Extensive knowledge and understanding of the lifestyle, fashion and beauty influencer landscape.

**Responsibilities**:
Account Management (clients and team):
Develops, manages and executes PR strategies/plans, projects, campaigns and events with ease and success.
Coordinates and supervises staff and external vendors that render services.
Manages marketing and PR budgets and the process of keeping track of profits for the team.
Media Relations:
Understands how the media works and knows how to engage appropriately with journalists and influencers.
Builds and maintains good working relationships with journalists and editors.
Keeps abreast of digital/social/web media trends and is able to identify opportunities for clients.
Identifies media trends and themes and is able to capitalize on these to the client's advantage.
Builds and maintains relationships with key influencers in the digital media space; as well as celebrities where possible.
Content Generation:
Originates or manages the origination (via clear, timeous, written briefs including key messages, deadlines, audience and supporting info) of innovative copy and text, press releases, articles, etc.
Is proactive about providing creative ideas and angles for articles/press releases/online content.
Planning and Reporting:
Drafts and manages critical timelines as part of communications plans.
Is able to accurately brief service providers and manage critical timelines.
Manages the compilation of feedback reports (with the team) before submission to AD for sign-off. Is responsible for the doc before submission to AD.
Develops accurate project budgets and monitors them effectively.
Reports daily to AD regarding account status, administrative matters and any problem areas.
Strategy:
Supports Account Director (AD) by drafting PR plans that are well structured, detailed, creative and well thought-out.
Manages team input to complete strategies.

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