Marketing & Brand Champion

2 days ago

Cape Town, South Africa Invision HR Full time

**Marketing &** **Brand** **Champion**

**Position**: The role is ideal for a natural marketer, responsible to build the Forte Group brand & generate leads for the different Forte group divisions.
**Location**: Cape Town or Johannesburg
**Schedule**: To be discussed - Flexible hours, Monday-Friday
**Work** **type**: Hybrid

**Position**: Middle Management reporting to Group CEO

**Benefits**: Company cell phone, laptop, flexible schedule, temporary disability insurance, internet dongle for remote working.

**Vision**: A software solutions company bridging the software and implementation gap in
- and-between sectors within the supply chain.
**Values**: Client Centric, Innovative, Honest, Accountable, People-focused, Team-oriented

**Responsibilities**:
**1.** **Strategic** **Group** **Marketing** & **Brand** **Development**
- Represent all divisions within Forte Group, in terms of Forte Group brand strategy
- Responsible for Forte Group annual marketing strategy and execution plan.
- Responsible for brand strategy of all divisions within Forte Group by working closely with divisional directors.

**2*. **Lead** **Generation*
- Provide strategic direction and input on reaching new target markets.
- Develop strategic initiatives to grow client acquisition and retention.

**3*. **Brand** **Management*
- Champion Forte Supply Chain Solutions Network as a platform to nurture commercial relationships Arrange engagement opportunities within the network, like digital or personal events.
- Drive brand positioning and management through various marketing channels - podcasts, interviews, PR campaigns, events, digital content, corporate branding, etc.

**4*. **Digital** **Marketing* / **events**
- Drive marketing initiatives and communication across Forte Group paid and owned digital media.
- Manage content creation process with technical content assistance from Divisional Heads.
- Manage Group Social Media platforms & website.

**5*. **Budget* & **Reporting**
- Manage and analyse marketing budget and report on this monthly.
- Continuously analyse digital assets and their performance.
- Provide strategic suggested interventions on low performing marketing assets.

**Requirements**:

- Diploma in either marketing, advertising and design.
- 3+ years’ experience in a strategic brand building role.
- Experience across all marketing types (paid/owned, traditional/digital)
- Experience in building a marketing infrastructure (processes, methodologies and tools to drive marketing effectiveness).
- 2+ years’ experience on full Zoho Suite, Google AdWords, Google Analytics, SEO, etc.

Skills & Abilities
- Strategic thinking about brand positioning, lead generation and customer retention.
- Strategic use of all marketing assets.
- Creative, innovative & forward thinking.
- Passionate, vibrant, and enthusiastic.
- Independent and initiative.
- Decision-making & problem-solving
- Project planning & prioritisation
- Emotionally intelligent, optimistic attitude, growth mindset
- At Forte Group, we are passionate about our people. Our company culture is very important to us and this is something that you will experience and be a part of within our team._

**Job Types**: Full-time, Part-time

Application Question(s):

- This role could be part-time or full-time depending on the skills and value-add of the individual hired. Which would you prefer and why?

**Experience**:

- Strategic Marketing: 3 years (required)
- brand building: 3 years (required)
- Zoho: 2 years (required)
- Google Analytics: 2 years (required)

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