Senior Specialist

**About The Association**

Combining the strengths of the **American Institute of CPAs **and the **Chartered Institute of Management Accountants**, we empower the world’s most highly-skilled accountants - CPAs and CGMA designation holders - with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to **build trust, create opportunity and grow prosperity worldwide.**

**Summary of Role**:
This role plays an integral part in building and engaging external and internal stakeholders, creating effective digital and events strategies that will promote the long-term growth of CIMA Africa and enhances employee engagement. This role is responsible for executing effective marketing strategies, developing Africa-wide and market specific traditional and digital campaigns and overseeing these from concept to conclusion; conducting market research and analyzing data to determine the most effective way to reach target demographics.

This role is also required to conceptualize, manage and market a wide range of events and products in Africa, ensuring that the target audience is engaged, participate adequately and key messages are marketed properly, contributing to an outstanding customer journey and experience.

**Accountabilities & Responsibilities**:
**External Marketing: Traditional & Online, Digital Marketing & Social Media for Africa**:

- Give input into and support the implementation of the overarching annual regional Marketing Strategy, Africa; develop project related marketing strategies, plans, calendars, reports and budgets for projects and campaigns and develop marketing assets in joint effort with the Brandhub
- Develop innovative marketing techniques and keep up to date with emerging marketing trends,
- Business Partnering: Ensuring close client/customer/service provider (agencies etc) liaison and meeting SLAs and delivering on Regional and Market Specific requirements for campaigns.
- Create, publish and manage content and concepts for regional social media and the digital activities to positively contribute to revenue by promoting products, support acquisition, progression, retention activities and member, student and prospect related events by utilizing omni channels and tools and consistently find better ways to improve returns for spend in these platforms.
- Developing, conducting, evaluating, and reporting on customer satisfaction and research market trends & conditions and competitor data.

**Internal Marketing**:

- Develop and implement effective communication strategies
- Foster and champion, an environment that promotes trust, information sharing, seeking input from others, continuous improvement, innovation, quality outcomes, self-development, and valuing diverse viewpoints based on the Associations behaviours.
- Plan and manage the design, content, and production of all internal marketing materials including induction programs.
- Ensure that employees receive Product training for new products and are also well versed with existing products by offering refresher training

**Events Marketing and Management**
- Mange all aspects of assigned events Market level, Regional and Global markets as required.
- Wokring in colaboration with departments and vendors
- Develop the full strategy
- Develop event strategy, event communications plan, budget and objectives.
- Manage the day-to-day planning and execution of all events
- Ensuring detailed marketing briefing documents for specified events
- Managing member & student/other stakeholder satisfaction and reporting

**Admin, reporting team collaboration**
- Collaboration with internal and external stakeholders and customer stakeholder relationships
- Vendor Management
- Procurement & payment process relevant to this role
- Monthly reporting

**Knowledge, Skills & Abilities Required**:

- Collaboration exerience
- Think creatively and work independently
- Strong stakeholder/customer relations capabilities, being able to influence and negotiate
- Excellent analytical, communications and presentation skills
- Conflict management skills
- Website publishing knowledge
- Advanced proficiency in: Association operating systems, office suites, presentation software, spreadsheets, communication and collaboration tools, social media, data visualisation, and website software

**Required Experience, Qualifications & Education**:

- Tertiary education - bachelor’s degree in marketing/branding or related discipline
- 5+years experience in a marketing role
- 4 - 7 years event & project management experience
- Experience managing PPC, SEO, and Affiliate programs.
- Strong Digital, Social Media & Content Management Skills
- HR and Budget exposure
- Knowledge and understanding of best practice employee engagement theory

**Why Work for Us?**
At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collab