Digital Campaign Manager

4 weeks ago

Cape Town, South Africa Brandright Full time

We are looking for a results-driven Digital Campaign Manager to own the strategy, execution, and optimisation of digital campaigns across our clients' paid channels. This role combines strategic thinking with hands‑on execution. You'll write the digital strategy, build and manage campaigns, and continuously optimise for performance. You will primarily focus on Google Ads (Search & Display) and paid social media platforms (Meta, LinkedIn, TikTok, etc.), ensuring campaigns deliver measurable business growth. Key Responsibilities Develop and implement digital performance marketing strategies aligned with business goals. Build, manage, and optimise paid media campaigns across Google and paid social channels. Manage campaign budgets, bidding strategies, and pacing to maximise ROI. Create and test ad copy, creative variations, and audience targeting to improve results. Conduct ongoing analysis of campaign performance and provide actionable insights. Work closely with design, content, and client/brand teams to ensure cohesive campaigns. Report campaign performance, highlighting results, trends, and optimisation opportunities. Stay ahead of digital advertising trends, tools, and best practices. Requirements 3–5 years’ experience in paid media and digital campaign management. Strong hands‑on skills with Google Ads (Search, Display, YouTube) and paid social platforms. Solid understanding of performance metrics (CPC, CTR, CPA, ROAS, CAC, etc.) and attribution models. Analytical mindset with advanced Excel/Google Sheets and reporting skills (GA, Data Studio, etc.). Strong communication skills for cross‑functional collaboration and reporting. Proven track record of managing budgets and delivering measurable ROI. Success in this role looks like Driving continuous growth through well‑structured, data‑led campaigns; balancing hands‑on execution with strategic oversight; and becoming the go‑to expert for performance marketing across the business. Apply here with the subject line "Application: Digital Campaign Manager". #J-18808-Ljbffr

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