Digital Advertising Specialist

Company Description
At Infobip we dream big. Last year, over half of the world’s population interacted with businesses through the Infobip platform. It didn’t happen by chance: through 60+ offices on 6 continents, we are truly committed to helping our 200 000 enterprise clients reach and engage mobile users. Join us on our quest to grow these numbers to... well, the sky is the limit

**Job Description**:
This is your opportunity to develop, lead and implement a digital advertising strategy for the world’s leading omnichannel communications platform. Create and manage Infobip’s Growth Marketing paid & organic advertising campaigns including search, social media, and display advertising on the regional level, with responsibility for campaign analysis and optimization to drive leads.

This role will also lead strategy and operations for Infobip’s digital advertising growth marketing segment, including budgeting; working with various agencies, partners, and vendors; and building relationships with internal teams and key stakeholders.

Specialist role with hands-on experience in working with paid ads campaigns. Creates and manages Infobip’s paid advertising campaigns including search, social media, and display advertising on the regional level, with responsibility for campaign analysis and optimization to drive leads.
**Main Responsibilities**:

- **
Define (not only execute) digital advertising strategy** and tactics on the regional level specific to lead generation need
- **
Define (not only execute) digital advertising campaign budgets and media plans**:

- Implement advanced digital advertising campaigns, including paid search, social media, and display advertising
- Optimize and manage launched campaigns using various analytics tools (**proficiency in Google Analytics, **Google Tag Manager, conversion pixels in **required**)
- Coordinate with Analytics specialist to monitor campaign success, including campaign tracking and evaluation; monitor web analytics in accordance with internal goals
- Research external tools and software for campaign optimization
- Create reports detailing results of digital advertising campaigns
- Work with external partners, agencies and vendors to optimize campaign performance.
- Coordinate with Infobip regional marketing teams to align on strategy for specific markets
- Maintain high-level product knowledge to ensure the organization retains a leadership position

Qualifications**
More about you**:

- 4+ years’ experience in digital advertising, including paid search, social media, display advertising, and B2B lead generation campaigns
- **
Hands-on experience in managing ad campaigns in Google Ads, LinkedIn ads, and Facebook ads** (not only handling it through agencies or managing through other team members)**
- Ability to analyze data and metrics and translate insights into actionable strategies.
- Knowledge of **Data Studio** and Reporting Tools.
- Strong focus in lead/demand generation tactics and strategies.
- Excellent knowledge of **paid search** (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and **Google Analytics** (certifications preferred)
- Strong command of English language.
- Organizational, people and project management skills (Excel, PPT, etc.)

Additional Information**
When you become part of Infobip you can expect**:

- Awesome clients - We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users
- Opportunity knocks. Often. - Being a part of a growing company in a growing industry - we challenge you not to grow Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
- Learn as you grow - Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.
- Connect globally - Work with people from all over the world. We put the “global” in globalisation.
- Pay & Perks - Competitive salary, health benefits, a team taking care of all the equipment you need, team building and other organized activities... Talk about a balanced lifestyle