Data Analyst

1 week ago

Western Cape, South Africa PEP Full time

**PURPOSE OF THE JOB**

As a Data Analyst, you will harness retail, customer, and marketing data to generate actionable insights, optimise marketing campaigns, and guide strategic decision-making. You will play a crucial role in driving data-led initiatives within our large-scale retail environment. Experience working with CRM data platforms or customer data tools such as Salesforce Data Cloud will be highly advantageous in supporting personalised marketing and customer engagement strategies.

**KEY RESPONSIBILITIES**
- Data Insights & Analysis:
- Develop reports and interactive dashboards, conduct descriptive analysis on retail and customer behaviour, and evaluate the performance of various projects and interventions.
- System & Project Delivery:
- Lead the delivery of system improvements and support predictive and prescriptive modelling projects.
- Strategic Recommendations:
- Use your analytical skills to identify opportunities, make recommendations for future initiatives, and enable better business outcomes.

**ROLE REQUIREMENTS**
- Minimum 5 years analyst experience, preferably in a marketing agency/digital agency with a focus on delivering customer insights in order to change customer behaviour.
- Retail or CRM data experience is an advantage.
- Technical Skills:
- Big Query SQL, Python, or R
- Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)
- Data visualisation tools (e.g., Data Studio, Tableau, Power BI)
- Experience working with CRM data platforms or customer data tools such as Salesforce Data Cloud is a plus.
- Knowledge of statistics & data modelling
- Knowledge of Data cleaning and enrichment
- Knowledge and understanding of POPIA
- Soft Skills:
- Business analysis
- Problem-solving
- Business acumen
- Comfortable working and presenting to all, across the organisation
- Analytical mindset and good problem-solving skills.
- Have a creative and curious mind
- Proactive
- Can work independently
- Able to take responsibility and be self motivated
- Able to develop ideas and share them clearly (in non-technical terms when required)
- Able to work within a team
- Guide, mentor, and share knowledge with team
- Will respond in a supportive and patient and friendly / approachable manner (passionate)

Competencies: Devotion to quality, Performing under pressure, Presenting, Structuring, Listening Skills, Persuasiveness, Assertiveness, Analysing and forming opinions, Creativity

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