Senior Marketing Manager

2 weeks ago

Johannesburg, South Africa Talented Full time

A really exciting hands-on role exists for a strong, seasoned and smart marketer. A well established family business that has developed well-recognised brands (in service and product) both online and in retail continues to evolve. They're looking for your marketing expertise to take the brand to new heights. You will be actively responsible for developing the marketing goals, together with the strategic leaders of the business, to create business success. You will be expected to meet growth objectives and achieve key financial plan targets for the business. You will partner with senior stakeholders in the business to align the company around the brand’s direction, choices and tactics I will be engaging well matched talent for this role from both an experience and culture fit point of view. Someone with >10 years experience and grit working at a mid-senior level in marketing/advertising: Demonstrated alignment with the culture and values of the business. Extensive experience in marketing and/or digital Proven track record working in Brand/Marketing within retail, food or FMCG A self-starter who is looking to play their part in carving out the marketing department for the business. Driven to succeed in a fast-paced environment. Highly interested and engaged with current and future digital technologies and utilising different digital marketing channels. Detailed knowledge of databases and business information. Relevant and complete marketing and digital qualifications. Proven success in leading, developing, implementing marketing and digital strategies within a controlled budget environment. Solid experience developing campaigns to drive customer engagement, revenue and profit. Experience with media negotiations to amplify the media budget. Understanding of the full customer journey, from search, to website/in-store, to purchase. Exceptional inter-personal, planning, management and communication skills. **In this role, some of your core responsibilities will involve**: Planning, implementing and managing marketing strategies, while taking performance ownership Innovating process and structure across the marketing function in the business Working with technical departments/ stakeholders to improve the business' understanding of the customer Establishing KPIs for the marketing department and track performance and outputs accordingly Providing strong rationales for marketing strategies to make evidence-based decisions Managing and tracking the marketing budget and spend Building clear and focused annual marketing plans **Additionally**: Presenting marketing reports and key metrics to senior stakeholders in the business Negotiating big brand and corporate partnerships with third-party companies Managing all partner relationships, including brands and influencer/ambassador personalities

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