Marketing & Promotions Director

Application close: June 20, 2025, 4:30 p.m. The Crazy Store is a leading general merchandise retailer operating 515 stores across Southern Africa. We are a profitable, privately-owned family business with 4 distribution centres in South Africa. We seek an experienced Marketing & Promotions Director to lead brand marketing and promotional activities across our store network. This role focuses on above-the-line marketing, digital strategy, brand custodianship, and customer engagement - working closely with our group buying team who handle product procurement and selection. **Key Responsibilities**: Above-the-Line Marketing - Develop and execute advertising strategies across traditional media (print, radio, tv, outdoor) - Manage leaflet creation, distribution strategy and effectiveness - Coordinate media buying and agency relationships - Ensure consistent brand messaging and price point communication Digital Marketing & Brand Management - Lead digital marketing strategy including website, social media - Oversee brand custodianship and visual identity consistency - Manage online customer engagement and digital customer acquisition - Drive digital transformation initiatives aligned with retail trends Below-the-Line & Sponsorships - Develop and manage sponsorship strategies and partnerships - Create experiential marketing and event-based promotions - Manage community engagement and CSR marketing initiatives Analysis - Conduct post-campaign analysis and ROI measurement for all marketing activity Customer Care - Oversee customer care department, customer feedback systems and response protocols - Drive customer retention and loyalty program development Team Leadership - Lead marketing team - Establish clear processes for campaign development and approval - Coordinate with production/merchandise team on campaign integration **Essential Requirements**: Marketing Experience - Senior marketing role experience required - Experience in retail preferred with focus on physical stores - Proven track record in multi-channel marketing campaigns - Brand management experience, development of brands and custodianship. - Demonstrated success in digital marketing strategy and execution Leadership & Management - Proven ability to lead and develop marketing teams with a customer centric approach - Experience in managing external agencies and vendor relationships - Strong budget management and ROI optimization skills - Excellent cross-functional collaboration abilities Analytical Skills - Strong analytical mindset with experience in pre and post campaign measurement, including product selection for marketing and relevant quantity of product for a successful campaign - Comfort with marketing metrics, customer analytics, and reporting **Preferred Qualifications**: - Marketing degree or equivalent professional qualification - Previous retail marketing experience in Southern African market - Customer service or customer experience background **Personal Attributes**: - Passionate, energetic with a willingness to "live the brand"_ - Strategic thinker with strong execution capabilities - Brand-focused with attention to consistency and quality - Collaborative approach to working with all departments - Strong communication and presentation skills - Adaptable to fast-paced retail environment **Key Relationships**: - Reports to: Retail MD - Direct reports: Marketing, Customer Care and Promotions teams (12 staff) - External: Advertising Agency, sponsorship partners and CSR partners **Compensation and Benefits**: - Competitive salary and benefits commensurate with experience - Performance-based incentives tied to marketing effectiveness