Marketing Manager

**Job ID**:13899**Position Type**:Full-Time**Job Function**:Marketing & Communications**Workplace Type**:Head Office**Division**:Foschini**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
The opportunity:
Our iconic ladieswear fashion and beauty brand Foschini is offering an exciting opportunity for a heavy weight Marketing Manager.

Foschini has been dressing fashionable South African women for almost 100 years, supporting women to create a better future.

If you are an experienced and dynamic Marketing Manager who is Customer-obsessed, digitally centric and fashion-loving, thriving on working at a fast pace and staying ahead of the curve, we want to hear from you

**Your key responsibilities will be**:

- Work closely with the Head of Marketing to develop and implement the marketing strategy, focusing on evolving the Foschini All Woman brand positioning whilst innovating and driving the communication strategy aligned to the business strategy and profit objectives.
- Focus on delivering Marketing KPI’s to support turnover objectives, ROA, Customer acquisition, retention, conversion and engagement.
- Lead the Foschini Marketing Team to implement the agreed marketing strategies and communication plan across all channels taping into Customer insights and data.
- Support and drive the digital marketing and engagement strategies aligned to a “fast fashion” methodology
- Analyse data and competitor activity continually evolving the marketing plans and actions to deliver relevancy in order to grow market share.
- Manage the Marketing Calendar, timelines, budget, top-line campaigns and content for the Marketing Team.
- Collaborate and work closely with other functions within the Marketing department to ensure a successful 360 delivery of all marketing and communication activities.
- Accelerate the development of key digital marketing capabilities and end-user experiences to drive customer awareness, consideration and retention across our portfolio of products.
- Empower and support the Marketing Team across all disciplines
- Partner and collaborate with all key stakeholders in the business across Buying, Planning, E-Commerce, Operations and Support functions to optimise opportunities for ultimate campaign success
- You will also be responsible for the execution and daily optimization of timely and compelling marketing campaigns and insight-driven reporting.
- Build and maintain effective relationships with key partners including agencies, influencers and other marketing service teams or partners.
- Drive our social media engagement objectives
- Be part of a dynamic team building Foschini All Woman’s iconic status.
- Minimum of 5 years’ experience as a Seasoned Marketing Manager/Senior Brand Manager in Fashion retail.
- Minimum of 2 years’ experience in Digital Marketing
- Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
- Experience in leading diverse teams and managing the complexity of varied product categories and outputs
- Experience in collaborating with other cross functional areas within the business.
- Love fashion, retail and passionate about empowering the women of South Africa. Strong understanding of brand management, consumer behaviour and pop culture.
- Strategic thinker: able to identify opportunities, unpacking insights and interpret data to support the brands strategic objections.
- Knowledge and experience of online technology and have utilised social, digital, event marketing, influencers, PR channels and in-store marketing to grow brands - more than 5 years relevant experience managing brands & teams.
- The ability to keep abreast of content and consumer trends and advancements in technology.
- Comfortable with the use of and ability to learn new digital technologies and media tactics. An understanding of web analytics, tracking and reporting.
- Ability to present concepts and ideas to senior levels of leadership. Excellent communication skills including written and verbal communication, active listening and excellent written grammar and spelling.
- Solutions based, innovative and organised with a curious / enquiring mind
- Personal Mastery, high level of emotional maturity and effective leadership skills - to lead, influence and grow others and self.
- Be comfortable to work with ambiguity and the resilience to be agile and work at speed.
- Project management: attention to detail and excellent time management
- Organised, self-managed team player
- People and supplier relationship management.
- Strong Business acumen and experience in managing and controlling budgets.