Executive: Coverage Strategy and Customer and Competitor Insights

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Lead the development and execution of the business unit’s long-term strategy, ensuring alignment with organisational goals. Drive Business Unit strategy, leveraging research and insights to deliver a customer-centric, competitive value proposition and strategy. Continuously monitor strategy implementation, identifying new opportunities, customer value management and optimising performance to achieve sustainable growth and market differentiation. Collaborate with cross-functional teams, and leverage market insights to develop and implement strategic initiatives that position the business for long-term success.

Job Description

Accountability: Strategy Formulation and Execution
- Develop and implement the long-term business strategy for the business unit
- (BU), aligning it with the organisation’s overall vision and goals.
- Lead the annual strategic planning process, ensuring input from key stakeholders including sales, strategic partnerships, finance, human capital, and operations.
- Lead the development and execution of strategies aimed at enhancing the bank’s franchise value, ensuring long-term growth, market leadership, and sustainable competitive advantage.
- Facilitate / Oversee the strategic integration of new product offerings, partnerships, and market expansion initiatives to reinforce franchise value for the bank’s position as a leading financial institution.
- Identify market trends, competitive positioning, and customer insights to inform strategic decision-making.
- Drive the execution of key strategic initiatives that contribute to business growth and customer satisfaction.
- Monitor the implementation of strategic plans, ensuring alignment with key performance targets.
- Drive sustainable growth by using extensive market data and trend analytics to create a future-focused product commercialisation strategy for current growth and future sustainability.
- Collaborate with the marketing and communication plans with a clear focus to meeting business objectives (in collaboration with Cluster Marketing Function).
- Drive integration between the business units and the rest of the Group,
- Align brand and marketing resources to achieve the business strategies, and monitor and enhance customer satisfaction in comparison to the competitors

Accountability: Monitor Business Performance Against strategy
- Develop performance metrics (KPIs) and dashboards to monitor the financial, operational, and strategic health of the business, integrated with data from relevant departments, including sales, marketing, finance, and operations.
- Establish metrics and performance indicators to measure franchise value, providing regular reporting and insights to the executive team on progress and areas for improvement.
- Analyse business performance data, identifying areas for improvement and optimisation.
- Drive the engagement of role players across the product value chain including CVM, Marketing, Integrated Channels, Third parties and Vendors, etc.
- Liaise with and consume centralised services from CVM and Digital for the driving and monitoring of performance against set KVD's.

Accountability: Market Research and Analysis
- Lead the delivery of market insights and strategy development for the A&I business, ensuring alignment with key stakeholders across the organisation.
- Conduct competitor and trend analysis and provide strategic thought leadership on market patterns to inform business decisions.
- Drive a deep understanding of customer, partner, and industry dynamics to identify future opportunities and enhance business performance.
- Identify opportunities for monetising research and insights, developing new revenue streams through data-driven products and services.
- Deliver actionable insights through primary research, and translate data into strategies that optimise customer experiences, campaigns, and brand growth.
- Represent the business at various committees, and lead knowledge-sharing initiatives to strengthen customer centricity and elevate A&I’s position in the market.
- Use research insights to recommend strategic pivots or new market entry strategies.

Accountability: Customer Primacy and Sustainability:

- Drive customer primacy through the formulation and management of compelling propositions.
- Ensure that Customer experience standards are aligned to the proposition and marketing initiatives.
- Develop strategies to harness customer data for actionable insights that drive marketing effectiveness and revenue growth.
- Collaborate with analytics teams to create models that enable data-driven marketing decisions and personalisation efforts.
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