Social Media Coordinator

MotorHappy is a world leader in its field of specialisation offering a variety of financial products for motor vehicles. MotorHappy aims to creatively solve problems and add value to people by ensuring Mobility for Good.

MotorHappy forms part of the Motus Group, a leading JSE listed Company in the Automotive Industry where performance is driven by three keystones, 1. Leaders, 2. Innovation & 3. Customer Champions.

**Position Overview**:
**Specific Role Responsibilities**:

- Schedule and post content across all social media platforms
- Respond to and field queries on all relevant platforms to enhance customer engagement and potential sales and customers
- Participate in & influence social media brainstorming sessions to drive innovative campaign ideas resulting in increased sales
- Coordinate and execute SMS campaigns and scheduling via Leadify and other SMS platforms to drive sales and retention
- Assist with various marketing-related tasks as required
- Assist with any system required input including dashboards
- Monitor and respond to customer feedback on HelloPeter and other review platforms to maintain brand reputation
- Support internal marketing/buzz day initiatives and internal/external events
- Work closely with the Marketing Administrator and Head of Marketing and extended marketing team internally and externally to Motus for content briefings and updates
- Monitor and update blog content for the brand to help drive traffic and lead generation
- Facilitate correspondence of the MH Marketing inbox and any other mail boxes that will be controlled by the marketing team, ensuring timely responses and query resolution
- Track, review and escalate customer grievances from social media and other communication channels end-to-end
- Identify and forward leads from social media and digital interactions to the call centre for follow-up and assist in automating these processes
- Oversee chatbots and WhatsApp interactions, ensuring accurate and timely responses to help facilitate a sale
- Assist in the design of chatbot flows, ensuring accurate automation
- Compile and analyse monthly social media, communication and digital reports to assess performance and align with sales goals
- Assist in the preparation of monthly board packs with relevant insights
- Maintain a complaints register to track and address recurring issues
- Oversee all affiliate websites
- Monitor and respond to Google Reviews to enhance brand perception and customer satisfaction

**Qualifications and Experience**:

- Matric
- Marketing qualifications and a degree/diploma would be beneficial
- 3+ years of experience in social media coordination or a digital marketing role
- Experience in community engagement and customer query resolution

**Skills and Personal Attributes**:

- Strong understanding of social media platforms, trends, and best practices
- Knowledge of customer service and reputation management on platforms like HelloPeter and Google Reviews
- Basic understanding of digital marketing analytics and performance tracking
- Excellent written and verbal communication skills
- Ability to create engaging and conversion-driven content
- Strong organizational skills and attention to detail
- Analytical mindset to assess campaign performance and refine strategies
- Ability to multitask and work efficiently in a fast-paced environment
- Proficiency in Microsoft Office, Google Workspace, and social media scheduling tools
- Problem-solving skills with a proactive approach to digital community engagement
- Great team spirit and team player
- Driven, committed self-starter with a hands-on attitude
- Attention to detail
- Personable and good at building relationships across all levels of the organization
- Ability to handle multiple projects and programs simultaneously
- Highly motivated and pride yourself on delivering high-quality work
- The ability to work in a fast-paced environment
- Ability to work well in a team as well as independently
- Criminal and credit clear
- Reliable or own transport
- Attend training initiatives to improve work quality and enhance own skills
- Own and live up to company values