Assistant Brand Manager: Marketing
7 days ago
RESPONSIBILITIES
Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy
Actively assist the Senior Brand Manager on major projects
New product launches
Briefing agencies
Review preparations
Market & Competitor Analysis
Execution of In store campaigns
Above The Line and Below The Line Brand activation
Trade Shows
**Drive & own part of brand portfolio**:
Manage projects related to product introductions (New Product Development).
Develop communication plan to drive NPD
Use Nielsen data and Category Management to find and address gaps in distribution on anongoing basis
Conduct listing and ranging exercises
Present launches of line extension to the commercial team
Develop artwork and messaging for in-store communication
Conduct pricing analysis weekly, using data from Weekly Pricing Survey and highlightissues/opportunities
Contribute to achievement of financial and market share objectives
Assist in delivering timely, accurate figures & analytical data:
Provide analysis of market shares
Provide analysis of monthly tonnage tracking
Provide analysis on pricing weekly using data from Weekly Pricing Survey
Update competitor activity folder on an on-going basis
Assist with tracking and reporting on the performance of the brand and competitor performance(Including but not limited to market trends, pricing, distribution and listing)
Maintain competitor activity tracker and have awareness on market situations, potential threats and opportunities
Conduct ranging and assortment exercises by channel, towards ensuring promotional effectiveness.
Undertake regular trade visits for better understanding of category opportunities and in-store activities.
Assist marketing team with Brand Administration and Advertising & Promotion Budget Tracking
**REQUIREMENTS**:
QUALIFICATIONS
Bachelor's Degree / B-Tech in Marketing/IMM (NQF7/10)
EXPERIENCE
Minimum of 1 year experience in an FMCG marketing environment within food manufacturing
Agency experience (worked previously with an external agency)
SKILLS AND KNOWLEDGE
Marketing and Sales principles
Basic Financial and Profit & Loss understanding
Sound knowledge and understanding Data sources such as Nielsen, IRI, Data Orbis
MS Office and SAP Proficiency
Project management
Advanced English Language proficiency
Business writing skills
Data analysis and interpretation
Activities Co-ordination
Ability to manage multiple projects at the same time
Planning and organising
Creative/Innovative
Attentive to detail
Open-minded and versatile
Solutions-oriented,
Ambitious & Driven
Passionate and able to work in a fast-paced environment
Between 3 - 5 Years
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