Digital Marketing Administrator

Company Description

Kaelo provides essential healthcare solutions ensuring the physical and psychosocial wellbeing of all South Africans towards lasting social change. Kaelo meets the Healthcare needs of Corporate and Retail clients across South Africa - products offerings include Medical Insurance, Medical Aid, Gap Insurance, Kaelo Money and employee assistance programmes..

**Job Description**:
In addition, responsibilities will include extracting reporting data from platforms, manipulating the data and uploading it to internal systems. They will then be required to provide reports to various internal and external parties and partners on this data. You will also be required to upload internal data to various external platforms for improving campaign results and reporting.

Furthermore, the role will require the managing of campaigns on various marketing platforms and testing of the lead generation process regularly. The role also requires assisting with different aspects of SEO such as requesting back links, checking site scores, checking site metadata etc.

There will also be a financial aspect to this position, in terms of assisting with invoicing from partners and preparing internal commission and fees reports.

This position requires attention to detail, advanced Excel skills and the ability to understand data and finances. It will also require a level of knowledge of digital marketing, lead generation and customer service.

**KEY OUTCOMES**

**Communication**:
You will also be required to respond to or assist with responses to comments on various platforms.
- Calm attitude

**Reporting**:
Along with the Marketing Operations Manager, your reporting duties will be to:

- Obtain data from various advertising platforms and internal systems, relating to performance, manipulate it into the correct format and upload it into systems and reports.
- You will be required to assist with sending weekly reports to our advertising partners.
- Requires attention to detail.
- Advanced Excel.
- Accuracy.
- Ability to identify solutions to reporting challenges.

**Financial tasks**:
Along with the Marketing Operations Manager and working with the various financial and sales teams across the company.
- Assist external partners with their invoicing.
- Follow up with the finance team to ensure partners are paid.
- Work with the billing team to provide reports for sales commissions and fees.
- Assist the billing team in sending out SMSs to notify clients of their debit order dates or if any problems with their debit orders.

**Marketing Platforms**:
You may be required to assist with the running of advertising on certain advertising platforms, such as:

- Bing
- Reddit
- TikTok
- Facebook

**Testing**:
Along with the Marketing Operations Manager, IT department and external agencies, you will be required to assist in routine website testing, to ensure leads are captured, tracked and transferred through the lead cycle correctly.

**Qualifications**:
**WORK EXPERIENCE**

**REQUIRED**
- 5+ years preferably within digital marketing environments including campaign management, digital agency, media buying or affiliate marketing.
- Ability to use reporting to glean insights that lead to actionable improvements across marketing channels.
- Detail-oriented, ability to work cross-functionally and interest in understanding the business is a must.
- Must be able to multitask, prioritise work, and manage time efficiently.

**EDUCATION: QUALIFICATIONS: ACCREDITATIONS WITH PROFESSIONAL BODY** **REQUIRED**

Relevant qualifications in marketing or advertising will be advantages.

**TECHNICAL SKILLS OR KNOWLEDGE**

**REQUIRED**
- Microsoft Suite, specifically Excel, Power Bi, PowerPoint and Word

**PREFERRED**
- Marketing software, ideally marketing automation platforms.

**Additional information**

**Personal Attributes**
- Accountability
- Action Orientated
- Collaborative
- Communication Skills
- Manages Complexity
- Problem Solving Skills
- Creative Thinking
- Decision Making Skills
- Efficient and Effective Mindset
- Financial Acumen
- Planning and Organisation
- Resilient and adaptive
- Resourceful
- Sincere and values orientated

**Why you should join the ServeCo team**:

- ServeCo is a small team that works within larger businesses: Kaelo and Dis-Chem, giving you exposure to high-level thinking, growth thinking and opportunities.
- We are a tech-savvy team that is aiming to create and grow new and unexplored markets.
- Be part of one of the biggest insurance opportunities in a very long time
- Company perks include Medical aid, gap cover as well as a provident fund