Creative Strategist

**What’s The Company Like?**:
**LDX Digital** is a cutting-edge **digital marketing agency** specializing in performance-driven advertising. We partner with **eCommerce brands** to create engaging and **impactful ad campaigns that deliver exceptional results**.

Our team is **fully remote and globally diverse,** united by a shared passion for creativity and innovation.

If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

**What We Want You To Do**:
As a **Creative Strategist** at LDX Digital, you will play a **pivotal role at the intersection of data, creativity, and digital storytelling**.

**Your mission** is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across **Google platforms, including YouTube, Search, Display, and beyond.**You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

**Our focus is on Performance**, ensuring our clients are hitting their KPIs consistently with the **best in house creative and design strategy.**

**Responsibilities**:
**Market Research & Trend Analysis**:

- **Proactively monitor** digital platforms such as **YouTube, Instagram, and TikTok** to identify emerging creative trends and behavioural shifts.
- **Leverage tools like Google Trends, Think with Google, and YouTube Analytics**to forecast content opportunities.
- Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.

**Competitive & Landscape Analysis**:

- **Conduct in-depth analysis of competitor campaigns** using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.
- Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.

**Creative Performance Analysis**:

- **Analyze live ad campaigns to determine creative effectiveness,** identifying what drives performance across demographics and platforms.
- **Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio)**to dissect engagement metrics and recommend creative pivots.
- Champion a **test-and-learn culture** by hypothesizing, testing, and iterating on creative approaches based on performance data.

**Writing & Developing Creative Briefs**:

- **Author clear, data-informed creative briefs** that align with business goals, campaign objectives, and audience insights.
- Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
- **Collaborate with internal designers, copywriters and videographers**to bring ideas to life, ensuring alignment with our campaign KPIs.

**Creative Project Management**:

- **Oversee multiple concurrent creative projects**, from ideation through execution and performance review.
- **Collaborate cross-functionally** with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
- **Utilize tools such as Clickup, Sheets, and Google Workspace** to manage workflows, timelines, and communication.

**Requirements**:
**You’re Perfect If You Have**:

- **3+ years of experience** in digital marketing, creative strategy, or performance advertising.
- **Strong grasp of marketing analytics** and ability to translate data into actionable creative decisions.
- **Strong understanding of Media-buying and Sales data** is required.
- **Excellent communication and brief-writing skills.**:

- Experience with creative tools such as **Figma, Canva, or Adobe Creative Suite is a plus**.
- Experience working with global brands or in a fast-paced tech environment.
- **Knowledge of Google Ads, YouTube Ads, and programmatic** advertising best practices.
- Knowledge of **META Ads and Tik Tok Ads**:

- Comfort with storytelling across diverse cultures and markets.

**Benefits**

**What’s in it for you**:

- **Fully Remote Work**:Enjoy the flexibility to work from anywhere.
- **Impactful Voice**:Be a key player in shaping media strategies and driving client success.
- **Growth Opportunities**:Advance your career quickly in a dynamic and fast-paced environment.
- **Continuous Learning**: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- **Competitive Compensation**:Earn competitive pay with performance-based bonuses.
- **Vibrant Culture**:Join a team of ambitious professionals in a supportive, collaborative environment.
- **Client Impact**: Work with high-profile clients, delivering significant business impact through innovative media strategies.

**Our Interview Process**:
2. Fill in a short survey

3. 1-on-1 video interview with HR

4. You will be asked to complete a short test task.

5. 1-on-1 video interview with Hiring Manager