Qualitative Research Executive

2 weeks ago


Durban, South Africa MMR Research Full time

**Description**: **Are you a qualitative researcher looking for an exciting next step in your career? Do you enjoy working on high profile global accounts within the FMCG industry?** We are seeking a detail-oriented and analytical **Qualitative Research Executive** to join our research team. In this role, you will support the design, execution, and analysis of qualitative research projects for a range of clients in the FMCG sector. You will be instrumental in uncovering consumer motivations, behaviors, and attitudes to help drive strategic decisions. **Key Responsibilities**: - Assist in the development of research proposals, discussion guides, and project timelines. - Conduct qualitative research methods such as focus groups, in-depth interviews (IDIs), ethnographies, online communities, and workshops. - Support fieldwork management, including liaising with recruiters, moderators, and venues. - Observe and take detailed notes during interviews and groups, and assist with moderation when required. - Conduct initial analysis and assist in identifying key themes, patterns, and insights. - Help produce debrief presentations and written reports with actionable recommendations. - Ensure projects are delivered on time, within budget, and to high quality standards. - Maintain clear and effective communication with clients and internal stakeholders. - Stay up-to-date with emerging qualitative methodologies and industry trends. **Skills, Knowledge and Expertise**: - Bachelor's degree in social sciences, marketing, psychology, or related field. - 1-2 years of experience in market or social research, with a focus on qualitative methods. - Strong interest in understanding human behavior and motivations. - Excellent communication and interpersonal skills. - Good analytical thinking and storytelling ability. - Proficiency in tools such as Microsoft Office. - Ability to manage multiple projects and work collaboratively in a fast-paced environment. **A bit about us and our benefits**: MMR is an independent, global consumer and sensory research agency specialising in food, drink, personal and household care research. We are industry leaders, guiding best in class innovation for our clients - partnering with over 50% of the top 100 global food and drink brands. Our team of over 900 highly engaged, multi-disciplined employees are primarily dynamic research professionals, sensory experts and data scientists. We boast a true global reach with offices in Wallingford (near Oxford), London, New York, Shanghai, Singapore, Mumbai, Sao Paulo, Cali (Colombia), Bangkok, Durban and Amsterdam. **What makes MMR special?** We are a "people first" company that prides itself on collaboration, honesty and mutual trust. Don't take our word for it though, check us out on Glassdoor. You'll see we're currently rated at 4.7 out of 5 as an employer destination and a massive 99% of our employees would recommend working for us to a friend. Add to that 99% of our people approve of our CEO and you a general feel of what it means to be part of the MMR family. No two projects are ever the same, often involving exciting innovations, varied methods and international markets. It's a great opportunity to challenge and add value to client decision making, all while working with our passionate, friendly teams across the globe. At MMR, we're committed to ensuring the happiness and well-being of each employee, regardless of where they are in the world We offer a wide range of core and additional benefits to enhance your experience with us. Competitive salaries, ample holiday allowances, and unparalleled training opportunities are standard here. Our vibrant culture, talented team, and focus on employee well-being is what makes MMR truly shine. **About MMR Research**: We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.



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