Channel Marketing Analyst

We Go Places How about you?
Immediate Superior: Sales Intelligence Manager
Location: Sandton
Function: Commerce
Sub Function: Sales Excellence
Type of Contract: Permanent
Reference Number: 123526
Closing Date: 04/02/2025

Purpose of the Position

The Channel Marketing Analyst will provide analytical expertise and insights to inform decision-making across multiple strategic areas. This role involves working closely with the Integrated Commercial Strategy team, as well as other cross-functional teams to optimize category performance, enhance shopper and consumer understanding, and contribute to the development and execution of channel strategies. The analyst will ensure data-driven decisions and clear ROI tracking to meet commercial objectives.

KEY RESULT AREAS

Category, Portfolio & Brand Analysis
- Provide detailed campaign performance analysis and reporting to support category, portfolio, and brand strategies.
- Leverage insights to inform brand and channel prioritization across regions.
- Track ROI and measure the impact of campaigns and programs, ensuring alignment with objectives and budget allocations.
- Sales Intelligence Reporting including exception reporting
- Monitoring and reporting on input KPI's with the focus per channel
- Adhoc exception requests
- Creation of dashboards with key insights on performance

Shopper & On-Premise Consumer Insights
- Analyse research data and multiple sources to create strategic insights on shopper and consumer behaviour.
- Assist in creating shopper/consumer profiles that identify value drivers at points of purchase and consumption.
- Ensure all commercial plans are informed by data-driven shopper and consumer insights.

Route to Market (RTM), Channel & Customer Analysis
- Conduct analysis of RTM data to support execution of channel strategy choices.
- Collaborate with channel teams to optimize customer strategies and execution.
- Assist in ensuring that Trade Marketing plans leverage sales organization capacity and customer strategies effectively.

Channel Strategy Development
- Support ICP in developing channel strategies with clear objectives.
- Translate category, consumer, and customer insights into actionable TM strategies.
- Provide insights on resource allocation to align with channel priorities.

Annual Planning & Reporting
- Assist in creating the annual Trade Marketing plans based on data-driven insights.
- Monitor and track KPIs to ensure successful execution of plans.
- Analyse and report on the performance of TM plans, driving continuous improvement in the market.

Excellence in Execution
- Assist in ensuring that execution aligns with strategy, campaign objectives, and budget.
- Conduct regular evaluations of execution performance and offer recommendations for improvement.

Commercial Acumen & Financial Insight
- Develop insights on channel profitability and incorporate them into TM plans.
- Drive continuous improvement of ROI for Trade Marketing activities through data analysis.

Channel, Outlet & Customer Segmentation
- Ensure data integration with CRM and sales force automation tools to enable accurate live data reporting.
- Use segmentation analysis to inform execution and investment decisions by channel and outlet

EDUCATIONAL QUALIFICATIONS
- Diploma in Commerce, Marketing or Business Administration

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES
- 3 to 5 Years’ experience in a similar analytics role.
- High attention to detail and ability to manage multiple priorities.
- Ability to work cross-functionally and collaborate with various teams (sales, marketing, finance).
- Strong commercial acumen with an understanding of category, shopper, and channel dynamics.
- Proven ability to drive ROI and improve execution through data-driven decisions
- Innovative mindset and a passion for continuous improvement

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.