Specialist: Campaigns

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

We are seeking a Campaign Specialist to Campaign Specialist is responsible for the design, implementation, and execution of strategic, data-driven campaigns within the Absa Rewards portfolio. This role enables customer-centric innovation and supports business growth through actionable insights and cross-functional collaboration.

Job Description

Qualifications & Experience required- Bachelor’s degree in marketing ,communication management, or a related field (required).- Postgraduate qualification Marketing, Data Analytics, or Business (advantageous)- Minimum 3-5 years’ experience in CRM ,Marketing with a focus on direct marketing, analytics skills or insights roles within a retail bank or loyalty prorammes with C2C environment.- Proven ability to manage cross-functional teams and influence campaign /data strategy across.- Proven track record in designing and executing data-driven campaigns that drive measurable business outcomes.- Strong understanding of loyalty programme mechanics, customer lifecycle management, and retail banking products.- Familiarity with campaign governance, compliance, and regulatory frameworks in financial services.- Experience in cross-functional collaboration, particularly with data, customer, and product teams.- Project Management: Ability to manage multiple campaigns simultaneously, with strong prioritisation and time management.- Customer-Centricity: Deep understanding of customer behaviour and segmentation to tailor campaigns effectively.- Communication: Strong written and verbal communication skills to influence stakeholders and present insights.

Preferred Certifications _(not all required)_- CRM platforms, data analytics, or campaign management (e.g., Salesforce) (preferred)

Key Responsibilities

Campaign Strategy & Planning:
- Design and develop targeted campaign strategies aligned to customer lifecycle stages, business objectives, and Rewards programme goals.- Translate customer insights and behavioural data into actionable campaign plans that drive engagement, retention, and value generation.- Define campaign objectives, KPIs, and success metrics in collaboration with cross-functional teams.

Campaign Execution & Management:
- Manage end-to-end campaign execution, including briefing, creative development, segmentation, channel selection, deployment, and post-campaign analysis.- Ensure timely delivery and quality execution across digital, direct, and partner channels.- Monitor campaign performance and implement optimisations to improve outcomes.

Data-Driven Insights & Personalisation- Leverage customer data and analytics to inform campaign targeting, personalisation, and messaging strategies.- Work closely with analytics and data teams to build predictive models and segmentation frameworks.- Continuously test and refine campaign elements using A/B testing, and other optimisation techniques.

Stakeholder Engagement & Collaboration- Collaborate with internal teams including Product, Marketing, Martech, Data & Analytics to ensure campaign alignment and integration. Performance Measurement & Reporting- Collaborate with MI/BI to track and report on campaign performance against defined KPIs, including ROI, customer engagement, conversion rates, and retention.- Present insights and recommendations to senior stakeholders to inform strategic decisions.- Maintain dashboards and reporting tools to ensure transparency and continuous improvement.

Compliance & Governance- Ensure all campaigns adhere to regulatory, legal, Compliance, and brand guidelines.- Maintain audit trails and documentation for campaign activities.

Innovation & Continuous Improvement- Identify opportunities to enhance campaign effectiveness through new technologies, tools, and methodologies.- Stay abreast of industry trends, customer behaviour shifts, and competitive activity to inform campaign innovation.- Contribute to the evolution of the Rewards programme by testing new value propositions and engagement mechanisms.

Education

Bachelor's Degrees and Advanced Diplomas: Marketing (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_