Paid Search Specialist
7 days ago
What you will do:
- Manage client accounts on a daily basis using Google's suite of online and desktop tools.
- Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.
- Utilise LinkedIn Ads and Microsoft Ads platforms.
- Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client lead objectives.
- Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
- Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
- Generate monthly client reports using Google Data Studio and delivering comprehensive analysis of campaign performance.
- Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
- Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.
**Requirements**:
- Gr.12/School leaving certificate is a minimum requirement
- Marketing Certificate, Diploma/Degree is advantageous.
- Proficiency in website analysis using various online tools is beneficial.
- 1 to 2yrs experience with Google, LinkedIn, and Microsoft advertising platforms.
- Certification in Google Search is required.
- Knowledge of SEO is a bonus.
- Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM).
- Ability to think creatively, identify opportunities, and solve problems.
- Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines.
- Effective communication skills, both verbal and written.
- Ability to work independently, as part of a team and under pressure.
- Exhibits high levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organisational, and time management abilities.
- Basic understanding of UX and website best practices and their impact on SEM.
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