Talent Pipeline: Intermediate Paid Search Specialist

3 days ago

Westville, South Africa iX Online (Pty) Ltd Full time

We’re building a dynamic talent pipeline to connect with skilled professionals who are passionate about Paid Search. While this is not an active job opening, joining our talent database means you’ll be among the first to hear about upcoming roles that match your experience and career goals. If you're interested in future opportunities and want to stay on our radar, we encourage you to submit your information today.

What you will do:

- Manage client accounts on a daily basis using Google's suite of online and desktop tools.
- Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.
- Utilise LinkedIn Ads and Microsoft Ads platforms.
- Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client lead objectives.
- Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
- Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
- Generate monthly client reports using Google Data Studio and delivering comprehensive analysis of campaign performance.
- Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
- Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.

**Requirements**:

- Gr.12/School leaving certificate is a minimum requirement
- Marketing Certificate, Diploma/Degree is advantageous.
- Proficiency in website analysis using various online tools is beneficial.
- 2 to 3yrs experience with Google, LinkedIn, and Microsoft advertising platforms.
- Certification in Google Search is required.
- Knowledge of SEO is a bonus.
- Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM).
- Ability to think creatively, identify opportunities, and solve problems.
- Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines.
- Effective communication skills, both verbal and written.
- Ability to work independently, as part of a team and under pressure.
- Exhibits high levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organisational, and time management abilities.
- Basic understanding of UX and website best practices and their impact on SEM.

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