Medical Copywriter

**Division**:
OPERATIONS (COMMERCIAL)

**Department**:
INTERNAL AGENCY

**Employment Type**:
PERMANENT

**Job Purpose**:
The Medical Copywriter is responsible for research, development, and implementation of all marketing medical copywriting. The position collaborates with the departments of Regulatory, Quality, Legal, Marketing, Sales, corporate communications, and internal communications divisions of Cipla SAGA region to create a content repository by therapeutic category and by focus brand to provide readily approved content for usage across all channels and all mediums

**Key Accountabilities (1/4)**:
**Deliver a content repository by business unit, by therapeutic category and by focus brand.**
- Garner and synthesise all medical related content for identified therapeutic areas and focus brands.
- Implement approved templates to standardise the journalistic style and format of common content e.g., E-Detailers.
- Management of the appropriate content per template
- Deliver required content as per brief for routing through sign off process and execute necessary changes

**Key Accountabilities (2/4)**:
**Establish and maintain the business process and rules for the continual updating of the Content Repository (excluding packaging)**
- Responsible for the last line of sign-off for all medical related copy for marketing and comms collateral
- Custodian of the content repository and templatised content in alignment with regulatory and governance requirements

**Key Accountabilities (3/4)**:
**Research relevant Pharma sector topics for key customer segments**
- Custodian of thought-leadership content on sector-related topics for publication across multiple channels e.g., LinkedIn, Website, CEP
- Facilitate collaboration with the incumbent partners (agencies and freelancers) to document the Cipla Brand Journalistic style-guide
- Lead collaboration meetings with marketing teams to create compelling benefit-led customer communications (for B2B, B2B2C distribution)

**Key Accountabilities (4/4)**:
**Write the medical-related content required for the Customer Engagement Platform (CEP)**

Manage relationship with existing content providers e.g., Denova Medical and Freelance writers to curate and, where necessary, write all and any content required for CEP.

**Education Qualification**:

- BSC or related biomedical field degree

**Relevant Work Experience**:

- At minimum of 5 years’ experience as a respected creator of health or medical related content
- Minimum 2 years work experience creating compelling messages in B2B writing essential
- Minimum 3 years work experience in the pharmaceutical industry
- Proven understanding of clinical data
- Exceptional writing skills are mandatory
- Proven knowledge of the B2B, B2C, B2B2C environments

**Relevant Skills**:

- Proven editorial skills. Outstanding command of the English (or primary customer) language
- Proven B2B writing skills with associated Business Acumen
- Training in translating clinical studies into multi-channel content stories
- Skill at both long-form content creation and real-time (short-form) content creation and distribution strategies and tactics
- The ability to think like an educator, intuitively understanding what the customer needs to know and how they want to consume the information
- Clear articulation of the business goal behind the creation of a piece (or series) of content pieces
- Attention to detail - Proven ability to work under pressure
- Solid experience in managing multiple stakeholders

**Job Location**:
CAPE TOWN - Head Office

**EE Requirement**:
Cipla is an Employment Equity employer and this position will be filled based on our Employment Equity Plan