Customer Marketing Manager T1
3 days ago
The Customer marketing Manager is responsible for the development & execution of trade marketing activities for the Royal Canin business across pillars and focuses on sales acceleration and customer development in South Africa. The role will contribute to the deployment of specialized trade activities and various projects that will support the development of the brand, customer and market. Working closely with marketing and sales, this role is accountable for bringing the brand strategy to life at POP in store through excellence in execution and ensuring channel and activation plans are based on consumer, shopper & customer insights to ensure Royal Canin becomes #1 visible Health Brand in store.
**What are we looking for?**:
Job Specifications/Qualifications
- Bachelor of Commerce degree/any Business-related degree with a Bias to Sales and Marketing
- 5 years of experience within a retail environment, in marketing or sales
- Strong customer and marketing experience that includes selling, negotiating and leveraging insights and proven ability to understand and translate brand strategies into engaging customer strategies that are mutually beneficial for company and customer.- Having worked with Key Accounts with JBP experience.
Competencies:
**MLC''s**
- Customer Focus
- Drive for Result
- Planning
- Priority Setting
- Conflict Management
- Negotiating
- Motivating Others
- Business Acumen
- Organizational Agility
**Sales Functional Competencies**:
- Vendor & Budget Management
- Execution & Measurement
- Customer Account Management
- Category First
- Sales & Customer Communications
**Marketing Competencies**
- Experimenting to Learn
- Creating Compelling Strategies & Plans
- Analytical Skills: turning data to insight
- Excellence in execution
**What will be your key responsibilities?**:
- Lead the development of the trade marketing strategy to achieve business objectives across all product categories to become the #1 brand of recommendation in SA.
- Lead the development of Perfect store and Perfect Clinic strategies to achieve instore leadership.
- Leverage/identify key account and channel insights in the development and communication of trade strategy and activation plans.
- Lead the category leadership agenda through localizing the category vision by conducting market research and building shopper insights in conjunction with the demand team.
- Partner with leading SPT customers as category captain/advisor by identifying category growth opportunities and developing category growth strategies accordingly.
- Manage and monitor inventory levels, processes, and procurement costs with preferred suppliers for all merchandising and POS material.
- Manage the trade marketing expenditure against budget and monitor and report on trade marketing investment initiatives.
**What can you expect from Mars?**:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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