Junior Digital Media Buyer

1 day ago

Umhlanga, South Africa Rewardsco (Pty) Ltd Full time

**Key Accountabilities**:

Ensure we are reaching our volume and cost KPIs
- Work with the Senior Digital Media Buyer to optimize channel mix, ad units and audience in line with volume and cost KPIs
- Identify and run tests on new channels to incorporate into our main channel mix
- Identify best performing creative and work with marketing to optimize creative for best results
- Use data to build high-performing audiences and retargeting strategies
- Set up audience targeting (Lookalike audiences, Custom Audiences)
- Track and reconcile paid media flighting, budgets, and expenses by channel
- Research marketing and media trends across targeted client industries.
- Analyze & recommend campaign adjustments based on performance trends and KPIs
- Media Buying
- this includes PPC/ Display (Google), Social (Facebook, LinkedIn, Instagram, Twitter), Retargeting and programmatic media buying
- Google - Implement PPC campaigns, retargeting and display
- Facebook - Audience management and campaign set up and optimization
- Reporting - Set up analytics and tracking, compile monthly reports and assess all optimizations and campaign enhancements
**Specific Skills Required**:

- Appreciation for numbers and getting results in line with ROI - mathematical competency
- Data analysis and insights - experience working with audience data
- Exceptional communication skills
- Strategic and analytical mind
- Ability to manage multiple projects at one time
- Organized and efficient
- Fast learner - you will be using new platforms regularly
**Technical Knowledge**:

- Bachelor's degree in advertising, marketing, digital media, or similar advantageous
- More than 2 years related experience in digital media - Experience conducting market research to identify the target demographic for specific campaigns and experience building and managing audiences
- Proficiency working across the Microsoft Office Suite
- Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies
Proficiency on digital and social channels, including analytics tools
- Experience in the Telecommunications industry advantageous

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