Senior Marketing Officer

4 days ago

Cape Town, South Africa Craft and Design Institute NPC Full time

Initially, this is an eight-month contract with a possibility of extension based on performance and income generated.
Reporting to the Made in Cape Town project manager, the performance indicators include:
With input from the project manager, design a comprehensive on-brand marketing strategy for the project to achieve targets, including member and partner acquisition
Oversee implementation of the marketing strategy - including executing campaigns, events, digital marketing, and PR
Perform key duties which include writing and distributing content across various channels, including print, online/social media, and broadcast.
With input from the Content Manager, craft engaging content for project channels, and work proactively with the CDI project and creative teams to develop campaign content

**Business development**: secure and sign-up partners and members; successfully achieving sales/income targets
Track marketing and sales data and identify (and implement) areas for improvement
Compile a list of potential partners and members; engage and follow up with targets, secure opportunities to pitch to potential partners or members
Refine as required the partnership structure. Current partnership categories include: investment, implementation, providers of value-added services, tactical alliance, and ownership partners
Refine as required the membership structure. The current MiCT membership offering has two layers: lite membership with basic benefits and full membership with all the benefits on offer currently (e.g. use of MiCT badge, social media exposure, marketing support, invitations to MiCT events)

The estimated %time to be spent per month/per grouping of duties is as follows:
20% strategy contribution and project management
30% content/PR/collateral development (direct mailers, website updates, pitch decks etc)
50% time on business development/conversions/sales and member support (member packs, member benefit fulfilment etc).

**REQUIREMENTS**:
**Qualification**: diploma or bachelor’s degree in marketing, business or a related field.

**Experience**: five+ years’ experience in some or all of these fields: public relations, marketing and sales.

**Skills**:Exceptional knowledge of marketing principles
Experience in designing and/or contributing to effective strategies to meet acquisition/sales targets
Strategic thinker who is innovative and skilled at creating new opportunities
Ability to create compelling strategically aligned content for all channels and execute campaigns to raise awareness, engage target audiences, and drive business and partner uptake to meet targets
Campaign project management
Advanced skills in client relationship management and new business development
Excellent negotiation skills
Advanced writing, editing and verbal communication skills
Ability to collaborate and brief other creatives to support the delivery of on-brand marketing collateral
Analytical skills and drawing insights from data i.e. Google Analytics and Social Media Analytics, web CMS experience and experience in the local design sector, with locally made products or in tourism are all advantageous and desirable skills

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