Digital Marketing Manager

1 week ago

Cape Town, South Africa The Building Company Full time

Digital Marketing Manager – Corporate Office – Marketing Company: The Building Company Location: Airport Industria, City of Cape Town, Western Cape, South Africa Job Reference Number: Department: Corporate Office – Marketing Industry: Marketing Job Type: Permanent Positions Available: 1 Salary: Market Related Responsibilities Strategic Planning and Management Develop and implement the overall digital and social strategies Manage the content sourcing of digital content through external consultants and suppliers (e.g., blogging content). Manage online brand and product campaigns through digital agency brand teams & content managers Optimize cross‑channel user experience for different customer segments Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer‑facing channels Digital Development, Maintenance and Innovation Utilize a range of media techniques including paid search, SEO, PPC, and secondary suppliers’ online advertising through digital agencies Research, recommend, and implement new opportunities to promote the brands via the digital channels Maintain and manage the content strategy for various brand’s digital channels including all social media platforms and in‑store advertising systems The Building Company Websites Look for new opportunities and initiatives to drive brand awareness online Devise strategies to drive online traffic to the digital customer channels Reporting and Analysis Analyse and report on all digital campaigns and promotions Track, analyse and report on digital market spend and results on a monthly basis E‑commerce Lead and assist IT & other stakeholders with e‑commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build) Teamwork Ability to work with the marketing team and provide input in other areas Innovation Develop and continuously optimise the digital marketing plan in line with brand strategies Oversee the development, conceptualising and implementation of all digital marketing campaigns Ensure all digital marketing initiatives are trackable to overall KPIs Efficiencies Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows) Consumer and digital trends monitoring and reporting (including competitor analysis) Excellence Ensure all projects and campaigns are executed within allocated budget and deadline Qualifications Bachelor's degree in communications, advertising or related field 5 to 8 years of experience in advertising or marketing industry 2 to 5 years of experience in digital marketing, including website content management and/or social media management Experience in setting up and optimizing Google AdWords campaigns Working knowledge of HTML, CSS and JavaScript developments and constraints Solid knowledge of website analytics tools (e.g., Google Analytics, Netlsight, Omniture, Webtrends) Job Attributes Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Wholesale Building Materials #J-18808-Ljbffr

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