Senior Campaigns Manager

1 day ago

Cape Town, South Africa Lead Generation Group Full time

**About Us**:
At Lead Generation Group we are focused on generating leads for our clients - at scale. Our main source of traffic is paid.

We’re looking for a **Campaigns Manager** who can lead the charge — managing our team of media buyers and taking full ownership of campaign performance across the board.

We need someone who gets stuck in — overseeing execution, spotting issues before they happen, and pushing campaigns to their full potential. If you're obsessed with performance and know how to lead a team that drives results, this one’s for you.

**What You’ll Be Doing**
- Manage the day-to-day performance of multiple paid media campaigns, ensuring they hit key KPIs such as CPL.
- Lead and support our team of media buyers — helping them troubleshoot, optimize, and scale campaigns more effectively.
- Oversee creative briefs and ad copy to ensure everything going live is conversion-focused and on-brand.
- Dive into the data, flag underperforming areas, and guide the team on how to turn things around quickly.
- Work closely with copywriters, designers, and CRO experts to ensure all pieces of the funnel are aligned and optimized.
- Identify opportunities to increase spend on winning campaigns while managing risk and testing frameworks.
- Set up clear processes, playbooks, and quality standards to keep campaign execution sharp and scalable.

**What We’re Looking For**
- 3+ years of experience managing paid ad campaigns, ideally in a lead gen or performance marketing environment
- Proven track record of managing media buyers
- Deep understanding of Meta Ads, with additional experience across platforms like Google, TikTok, or LinkedIn being a strong bonus
- Strong data instincts — you know how to make decisions that improve ROI, not just CTR
- Solid creative instincts and the ability to give clear, actionable feedback
- Comfortable managing multiple campaigns and people at once without dropping the ball
- Experience in lead generation or info products is a major bonus

**What We Offer**
- A fully remote role
- Competitive base salary
- A high-performing, fast-paced team that actually gets stuff done
- Creative freedom, a testing-heavy environment, and full support from leadership

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