Franchise Channel Development Manager Ssa Beverages

2 days ago


Johannesburg, South Africa PepsiCo Full time

Overview: **About PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated **Responsibilities**: **What we’re looking for**: To lead the development and growth of AFH capability for SSA Franchise. This role has two key strategic responsibilities: - Responsible for leading QSR tenders e.g. KFC; Marriott for SA and into WECA. **(Primary responsibility)**: - Key connect between key Global / African customers and new SSA Foods / Snacks / Beverages business - Define the scope and AFH opportunities within SSA Franchise. - Identify potential expansion opportunities in white space customers and building capability within the bottling account teams & legacy pioneer teams to drive current and future sustainable growth. Strategy - Identify white space ‘customers’ within the SSA territory and prioritise based on potential; future growth and where PEP does not have a category present while competitors are. - Establish strategies to leverage from new business opportunities and develop business plans to maximise revenue and profitability. Special focus on QSR Chains (Int’l and Local) - Take the lead from a customer strategic perspective to implement and support bottlers with current and future major customer groups - Lead Food Service & On the Go channel execution strategy across SSA with category and bottling leadership teams - Support and contribute to channel strategy agenda including performing key roles on major strategy projects and supporting the development of the annual operating plan. - Build a collaborative strategic relationship with all bottler’s senior teams across SSA - Share and implement best practices with the Bottling Teams Bottler Capability: - Identify customer management capability gaps and with the senior leadership in bottlers identify programs and training that will address identified gaps - Network with other Franchise Markets to lift and shift best practices in DICE for key customers management Overall - Develop relationship with Account heads/Customers and lead activations and consumer/trade promotions in these accounts. - Manage relationship with customers and ensure execution of contractual terms agreed with the customers. - Build matrix cross channel and functional relationships across brands, retail teams, supply chain, marketing, innovation, insights, finance, franchises and distributor field sales, franchised bottling community and business development - Develop & activate local marketplace initiatives and promotions to build brand development and maximize brand performance across allocated channels - Influence working stakeholders for buy-in and business ownership. - Communicate with relevant functions to advocate running promotions and ensure intended progress is met - Work with other internal teams, such as Marketing, Franchise, Operations and Capability teams to leverage solution and support - Responsible for co-developing consumer promotion and consumer engagement plans for QSRs while enhancing sales/brand image of PepsiCo brands Qualifications: **What will qualify you for the role** - 10 years solid commercial experience (at least 4-5 years AFH experience) - Relevant Business Degree Completed - Proven record of performance in Customer Management - Shopper and Marketing experience will be an advantage - African experience and or AFH customer experience (especially for handling QSRs) - Good Networking / PR - Strong Collaboration skills - Strong Negotiation skills **“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"



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