Social Media Performance Marketing Manager

**About RAY AI**

RAY AI is a cutting-edge productivity company that empowers builders, innovators, and entrepreneurs by providing AI-enabled virtual assistants.

Our assistants take on time-consuming tasks, allowing clients to focus on driving growth and innovation.

Since our inception, we’ve built a team of talented virtual assistants from Kenya, South Africa, and LATAM countries, enabling transformative growth for founders across Europe.

We are looking for an experienced **Social Media Performance Marketing Manager** to lead our paid social campaigns, with a particular focus on Instagram and TikTok.

**Role Overview**

As our **Social Media Performance Marketing Manager**, you will spearhead the development and execution of a results-driven paid social strategy, focusing on Instagram and TikTok to build RAY AI’s brand and recruit top-tier virtual assistants. You will leverage your expertise to create innovative campaigns, analyze data, and optimize performance to maximize ROI and attract the best talent to our platform.

**Key Responsibilities**
- Plan, execute, and optimize paid campaigns on Instagram and TikTok, managing annual budgets exceeding $100k, ensuring campaigns align with recruitment and business goals.
- Collaborate with the management team to produce compelling ad creatives (video, static, and copy) tailored to platform-specific trends and audience behavior.
- Create engaging, high-performing content (text, images, and videos) tailored to the platform and target audience.
- Analyze campaign performance metrics using tools like TikTok Ads Manager, Meta Ads Manager, and Google Analytics and provide actionable insights for scaling or pivoting campaigns.
- Leverage research to build and refine custom audiences and lookalike segments for maximum relevance and engagement.
- Stay ahead of trends on Instagram, TikTok, and other social media platforms, identifying innovative opportunities for recruitment marketing.
- Manage the ad spend budget efficiently to achieve the best results within the allocated resources.
- Maintain a content calendar for paid campaigns, ensuring timely and consistent delivery of recruitment-focused ads.

**Qualifications**
- 3+ years of experience managing high-budget ($100k+) paid campaigns on Instagram and TikTok, with a focus on ROI optimization.
- Strong knowledge of TikTok Ads Manager and Meta Ads Manager, including algorithm behavior and best practices.
- Proven track record in creating successful ads tailored to different social media platforms that connect well with various target groups.
- Familiarity with tracking tools like Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms.
- Ability to create compelling, platform-specific content that resonates with diverse audiences.
- Proficiency in data analytics tools (e.g., Google Analytics, Looker) and ability to translate performance data into actionable insights.
- Expertise in audience research, segmentation, and building custom/lookalike audiences.
- Demonstrated ability to build campaigns from scratch and scale them effectively.
- Enthusiasm for working in a fast-paced, entrepreneurial environment and contributing to a mission-driven team.
- Experience in recruitment marketing or talent acquisition campaigns is a plus.

**What we Offer**
- A dynamic, supportive, and fully remote work environment.
- The opportunity to shape RAY AI’s social media recruitment and marketing strategy.
- USD 10/hr for an estimated 30 hours per week Monday to Friday

A chance to work with a diverse, global team driving innovation in the productivity space.

**How to Apply**

If you’re ready to make an impact and have the expertise to drive meaningful results, we’d love to hear from you
- A portfolio or links to paid campaigns you’ve managed on Instagram and TikTok.
- Details of budgets you’ve managed and the results you achieved.
- A brief explanation of your approach to scaling paid social campaigns.