Marketing Coordinator
1 day ago
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The role of the Marketing Coordinator is to ensure the Company gains a Leadership position in their Industry (PPE) throughout Africa. This will be achieved by continually building the brand through all marketing media, ensuring the company becomes the brand of choice.
**Job Overview**:
- Markets products by developing and implementing marketing and advertising campaigns.
- Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
- Manages the pricing function and ensures the prices remain relevant in terms of market but also profitability is improved
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
- Tracks product line sales and costs by analysing and entering sales, expense, and new business data.
- Prepares marketing reports by collecting, analysing, and summarizing sales data.
- Keeps promotional materials ready by coordinating requirements with suppliers, inventorying stock, placing orders, and verifying receipt.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Monitors budgets marketing spend, analysing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities and reading trade publications.
- Accomplishes organization goals by accepting ownership for new and different requests
**Qualifications & Skills Required**:
- Bachelor’s degree or diploma in marketing or a related field
- Direct marketing
- Market segmentation
- Marketing research
- Coordination
- Project management
- Reporting research results
- Understanding the customer
- Process improvement
- Initiative
- Planning
- Financial skills
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