Digital Brand Manager

**Position Title**:Digital Brand Manager

**Position Type**: Regular - Full-Time

**Position Location**: Rosebank

**Grade**: Grade 04

**Requisition ID**: 20936

**PURPOSE OF THE JOB**:
To take a lead role in the development and execution of effective digital marketing - aligned to Masterbrand positioning. Amplify all activations (consumer & shopper) utilizing digital ecosystem.

**KEY PERFORMANCE AREAS**:

- **
Manage Agency Relationship;**
- Manage day to day relationship with digital agency
- Briefings linked to all activity - amplifications as well as digital campaigns.
- Track campaign KPIs.
- Manage outputs required from agency within scope of work and timelines / burn reports.
- **
Digital Strategy;**
- Develop the Digital strategy aligned to Masterbrand positioning and purpose.
- Digital strategy to articulate.
- Who is our audience?
- Content strategy (messaging) and
- Platform utilization.
- **
Digital Ecosystem Management;**
- Develop & manage content calendar per communication pillar and platform;
- Including submissions for internal communication & sustainability;
- Manage development and storage of digital assets.
- Manage effective SEO (Search Engine Optimization) and SMM (Social Media Marketing).
- Monthly reporting on performance of each platform.
- Develop dashboard for
- 1) Month forecast % achieved vs Full year target,
- 2) Spend to date vs Full year target,
- 3) pictures of competitors activities &
- 4) Activations Completed and results to date
- **
Influencer Strategy;**
- Clearly articulate strategy for use of influencers - role of macro and micro.
- Manage the influencers internally with clearly defined outputs and KPIs linked to demand creation.
- **
e-Commerce / B2B;**
- Continue to develop Insider’s Club and leverage this platform to build connection with food service operators and drive sales.
- **
Budget Management**
- Manage spend (pacing and tracking) within budget guidelines;
- Manage the payment process within business rules and processes (Coupa process).

**EDUCATION & EXPERIENCE REQUIREMENTS**:

- Matric or equivalent.
- BCom Degree in Marketing.
- Minimum of 5 years’ experience in Marketing, with preferably 2/3 years in Digital.
- In-depth understanding of Consumer & Digital marketing.

**PERSON SPECIFICATIONS**:

- Proactive, self-motivated, enthusiastic, responsible, attentive to detail, accountable, professional, relentless work ethic.
- Competitive and upbeat attitude with a drive to succeed.
- Proven work experience in Marketing.
- Innovative, forward thinker.
- Exceptional creativity and demonstrable history of idea development.
- Dynamic presentation ability and strong communication skills.
- Ability to work in a fast pace, team environment, energized by environment where change is constant.
- Demonstrable experience in establishing and nurturing agency relationships.
- In-depth understanding of digital metrics.
- Collaborative / able to work with other functions in business e.g. brand and intenal communication.

LI-SAF1
- McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the _Global Employee Privacy Policy_

**Job Family**:Marketing
**Division**:South Africa
**Department**:Digital Brand Management
**Location(s)**: ZA - South Africa : Gauteng : Johannesburg || ZA - South Africa : Eastern Cape : Port Elizabeth || ZA - South Africa : Free State : Bloemfontein || ZA - South Africa : Gauteng : Bapsfontein || ZA - South Africa : Gauteng : Bedfordview || ZA - South Africa : Gauteng : Bronkhorstspruit || ZA - South Africa : Gauteng : Katlehong || ZA - South Africa : Gauteng : Springs || ZA - South Africa : KwaZulu-Natal : Durban || ZA - South Africa : Limpopo : Marble Hall || ZA - South Africa : Mpumalanga : Delmas || ZA - South Africa : North West : Lichtenburg || ZA - South Africa : Other : Reference job description || ZA - South Africa : Western Cape : CapeTown || ZA - South Africa : Western Cape : George

**Company**:McCain Foods (S Africa)