Retention Marketer

6 days ago

Johannesburg, South Africa Initiate international Full time

A leading iGaming affiliate firm has an exciting new career opportunity for a **Retention Marketer** to join their team in **Johannesburg**. They’re looking for a passionate and versatile person who is hungry to understand their customers, build awareness about how their products/services can satisfy their needs, and more. You should have experience developing and executing retention marketing campaigns, and be comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs. Does this **job** sound like the challenge you’ve been waiting for? We’d love to hear from you
Your key **job** responsibilities as the **Retention Marketer** in **Johannesburg** will include:

- Conceptualising, developing and implementing of creative & innovative promotions, offers and communications strategies
- Focus on new player conversion to increase first time depositors and ensure onboarding campaigns aid further value extraction
- Customer value management and value extraction via early identification of potential key account clients
- Develop campaign to reactivate lapsed clients
- Driving activity, promotion optimisation, customer lifetime value, revenues per visit through automated lifecycle campaigns
- Cross marketing a variety of brands to the existing client base
- Pay attention to deposit acceptance rates and develop alternate strategies to improve acceptance metrics
- Managing and implementing customer value tier principles within the team and across the business, with a strong emphasis on customer analysis and segmentation
- Continuously analysing market competitors to scan for best practises.
- Ensure product enhancements and new features are marketed to existing customers
- Track and report on the results of campaigns and then incorporate
- Data mine and identification of niche customers segments
- Incorporate customer personalisation strategies within campaign execution
- Support other web marketing responsibilities as needed

Requirements for this **Retention Marketer** job* in **Johannesburg**:

- Bachelor’s degree in marketing, business, or related field
- 2+ years’ experience in Marketing
- Proficiency in digital marketing and digital media strategy
- Strong written and verbal communication skills
- Proven experience developing retention marketing plans and campaigns
- Strong project management, multitasking
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Creative experience within retention marketing campaigns across various channels
- Proven experience developing retention marketing plans and campaigns
- Analytical mindset with proven commercial acumen
- Highly computer literate
- Knowledge of the online casino industry is advantageous

If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job** section.

**Job Type**: Permanent

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