E-commerce Manager

6 days ago

Century City, South Africa Ares SA Full time

**E-Commerce Strategy**
- In line with the regional and global directives, define, develop and execute on annual/long-term strategy for the department
- Generate and implement new sales and marketing initiatives to increase E-Commerce sales and profitability
- Execute seasonal strategies to support and meet revenue and margin targets
- Determine specific product category opportunities to maximise growth areas
- Develop and implement initiatives to ensure that the site delivers the best shopping experience for our customers
- Develop and continuously optimise digital marketing in collaboration with the digital agency

**Operational partnerships**
- Assortment planning, regular replenishments, ensure pricing is competitive and ensure activations and buys are representative for growth
- Ensure accurate and timely ordering and delivery of product into the market and ensure effective freight review and digital warehouse transformation
- Ensure assortment is well matched for online platform and ensure seasonal processes are in place
- Align on performance marketing metrics and tactics and develop a digital model
- Define Omni DTC initiatives and align on marketing calendar
- Align with customer service team on key customer service issue and develop solution

**E-Commerce reporting & analytics**
- Analysis and reporting of performance
- Monitoring and evaluation of user behaviour to derive suggestions for improvements
- Meet all global reporting requirements (KPI, Data, and Performance) as and when needed
- Degree in E-Commerce, Retail, Business or any other related field
- 3+ years' experience in an e-commerce trading/retail environment
- Experience in online planning or buying advantageous
- Strong understanding of website design, development, and tracking
- Advanced Microsoft office ability
- Exercise sound judgement based on analysis, experience and fit for purpose
- Ability to interpret web analytics, tracking and reporting, and knowledge on how to improve these metrics
- Budgeting and reporting skills with a strong understanding of retail KPI measurements
- Strong customer first service focus and flexible in approach
- Drives collaboration and promotes teamwork
- A strong understanding of lifestyle brands and the market opportunities within the retail, wholesale and e-commerce sector
- Business and commercial acumen

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