Social Media Manager

5 days ago

Century City, South Africa Hisense SA Full time

In 1996, Hisense officially entered the South African market with product lines covering televisions, refrigerators, mobile phones, washing machines, air conditioners, and other products. Its sales channels covered over 5,100 stores within South Africa and radiated to more than 10 surrounding countries in Southern Africa, such as Namibia, Zambia, Mozambique, and Zimbabwe.

From 2012 to the present, Hisense's product sales in the South African market have been increasing year by year. As of 2019, Hisense's refrigerators had a sales volume share of 29% and ranked first in the South African market, with sales revenue also at 26% and ranking first. Hisense's televisions had a sales volume share of 26% and ranked first in the South African market, with sales revenue at 24% and ranking second.

**Job Title**: Social Media Manager

The Social Media Manager will be responsible for developing and executing social media strategies to enhance brand awareness, engagement, and sales across digital platforms. This role will focus on promoting Hisense’s consumer electronics, ensuring strong online presence, and driving customer interaction through creative content and strategic campaigns.

**Key Responsibilities**:

- Develop and implement a comprehensive social media strategy tailored to the consumer electronics market.
- Create, curate, and manage high-quality content (videos, images, and copy) across platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter.
- Oversee product launches, promotions, and brand campaigns to maximize engagement and conversions.
- Monitor trends, audience behavior, and competitor activities to optimize content strategies.
- Engage with followers, respond to inquiries, and build an active online community.
- Work closely with marketing, design, and e-commerce teams to ensure brand consistency.
- Manage paid social media campaigns, influencer partnerships, and collaborations.
- Track, analyze, and report on performance metrics, providing insights and recommendations for improvement.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in social media management within the consumer electronics or tech industry.
- Strong understanding of digital trends, social media algorithms, and consumer behavior.
- Experience with social media analytics tools
- Excellent copywriting, creative, and storytelling skills
- Knowledge of paid social media advertising and influencer marketing.

Work Location: In person

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