Executive: Marketing

**MAIN PURPOSE OF THE ROLE**

In line with adumo’s purpose; to be a catalyst for Growth: Grow our customers, grow our communities, grow our continent, and ultimately grow our people The Executive: Marketing & Brand role encompasses this purpose in its entirety.
The Executive: Marketing & Brand should devise and implement initiatives that contribute to the strategic direction (growth) of adumo by developing and driving the marketing strategy and implementation. This includes ensuring optimal effectiveness of brand management, growth marketing, public relations, internal & external communications as well as product positioning/marketing. The Marketing Executive should be fully customer-centric and tailor all strategies to “buyer” specific requirements nationally and regionally across a broad range of consumers (emerging and established market segments).
Here at adumo, our values are core to how we carry out our overall purpose and purpose within each job. Values are the handful of extraordinary attributes we as an organisation champion every moment, making up the fabric of who we are as adumo. They steer us to our True North. Many other worthy attributes exist that don’t make up adumo values, but these to us are simply non-negotiable - they’ll get you through the front door.

**KNOWLEDGE**
- Sound understanding of creating, setting-up & running an internal marketing agency.
- Sound understanding of company drivers
- Ability to translate strategic direction into business plans
- A thorough understanding of the fintech industry is required
- Conventional marketing initiatives/ approaches need to be adapted to the unique nature and needs of the business
- Sound experience as a manager of function/business
- Company
- Understanding of adumo framework and strategy
- Able to understand the marketing & brand requirements of adumo and implement and adapt marketing & brand concepts to the unique nature of the business
- In-depth knowledge and understanding of relevant company policies, processes, and procedures
- Sound internal network
- Knowledge of relevant IT platforms

**SKILLS**
- Product packaging, positioning & marketing experience.
- Vertical/sector specific marketing strategies / initiatives.
- Leadership skills - ability to delegate; champion change/innovation; communicate effectively; instil confidence; positive attitudes; ability to inspire/motivate organization/staff around a common purpose.
- Excellent organizational skills - planning; resourcing; promotes teamwork.
- Strong prioritisation experience.
- Problem solving skills - be able to think out the box and be solution driven.
- Analyse this information to establish learning points and communicating these to relevant parties
- Adapt / modify the offering in accordance with learning points as roll out continue
- Excellent communication skills
- Ability to think strategically and be innovative.
- Must be able to work under pressure and consistently meet deadlines. Interpersonal relationships
- Planning, organising, and prioritizing - Plans work to meet defined objectives. Schedules in advance the steps and resources required in a task or project. In addition, prioritizes tasks according to their urgency and/or importance.
- Organises information and resources effectively.
- Quality focus
- Maintains high quality standards in the output they produce and encourages others to meet similar standards. Consistently evaluates work to achieve excellent results.
- Results focus
- Demonstrates a focus on achieving results and objectives. Consistently strives to meet or exceed expectations.
- Detail focus
- Demonstrates a high attention to detail, ensuring the accuracy of work completed.
- Decisiveness
- Makes timely decisions with conviction, even in the face of uncertainty or limited information. Is prepared to make unpopular decisions and follow them through.
- Initiative
- Seeks out and acts on opportunities without being prompted by others. Demonstrates a proactive approach.

**LEADERSHIP**

Drive and live organizational values and be an example
- Maximize growth opportunities through a high level of business acumen and being technically savvy
- Deliver results through others by coaching and developing team
- Desire to win and sense of boldness
- Demonstrate capacity to work co-operatively with others to achieve common goals.
- Comfortable dealing with ambiguity and innovation

**REQUIRED: EXPERIENCE & EDUCATION**

**Minimum**
- Honours degree BCom Marketing or a related field (NGF Level 8)
- 7+ years’ experience in corporate Marketing Media/PR/ Advertising agency environment.
- 7+ years proven experience with Strategic Marketing planning and execution for large corporates

**Desired**
- MBA/or related
- Honours degree BCom Market or a related field (NGF Level 9)
- 10 + years’ experience in corporate Marketing, Media/PR/ Advertising agency environment
- 10 + years proven experience with Strategic Marketing planning and execution for large corpo