Parts Wholesale Marketing Analyst

Support & contribute on the revenue and profit objectives with data analysis

**KNOWLEDGE, SKILLS, and ABILITIES (KSA)**
- Demonstrate a solid understanding of automotive and aftermarket business and parts sales in a dealership environment.
- Excellent analytical skills and the ability to do detailed root-cause analysis.
- Work independently and take own initiative.
- Knowledge on various IT systems & processes on data gathering.
- Strong analytical skills (Using MS Excel, Alteryx, Qlikview,)
- Excellent presentation skills (MS PowerPoint) / Storyboard narration etc
- Awareness of new reporting and analytical tools.
- Exposure and knowledge on OEM / Dealer operations.
- Data interpretation and capability in making working level actions.
- Have a can do, find a way attitude and a strong emotional resilience.
- Relationship building - to connect with key business partners and establish collaborative partnerships.
- Communication skills and report writing.
- Team leading Skills.
- Planning and Organizing Skills.
- Computer Skills. Excel, Word, and PowerPoint.
- Proven time management skills with the ability to prioritize workload to meet deadlines.

**QUALIFICATIONS and EXPERIENCE**
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5+ years of experience in business development, sales, or marketing within the automotive parts industry.
- Proven track record of success in achieving sales targets and expanding market share.
- Strong analytical skills, with experience in forecasting, budgeting, and financial analysis.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). CRM software experience (e.g., Dealer View & UDB) is highly desirable.
- Occasional travel across the dealer network, Ford B2B customers will be required, therefore a valid driver’s license is necessary
- Conduct market analysis, identify growth opportunities, competitor activities, & develop effective strategies to expand market share and revenue.
- Develop and identify target customer segmentation strategies.
- Campaign planning to reach target audiences. This includes setting campaign goals, budgeting, and tracking key performance indicators (KPIs).
- Design, implement, and manage incentive programs for both dealers and trade club customers to drive sales and engagement.
- Track key performance indicators (KPIs) such as revenue growth & new customer acquisition. Prepare regular monthly reports summarizing performance against targets and identifying areas for improvement.
- Assist in the management of the marketing budget, to achieve objectives.
- Track, analyze, and report on the performance of wholesale campaigns.
- Identify areas for improvement and optimize marketing strategies for maximum ROI.
- Prepare regular reports for management on key marketing metrics and performance.
- Review and update sales forecasts based on market analysis, customer trends, and sales data.
- Continuously monitor competitor activities and strategies to identify opportunities and threats.
- Work closely with the Trade Sales team and Zone Managers to ensure alignment of marketing activities with overall business goals and setup periodic review discussions.
- Implement competitive pricing strategies that maximize profitability while remaining competitive in the market and collaborate with Pricing Team.
- Monitor commodity price fluctuations and the impact on product costs
- Develop and distribute marketing materials, bulletins, and other communications to dealers and trade club customers to promote new products, services, and incentive programs.