Manager: Branded Channel Northwest

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**Role Purpose/Business Unit**:
The purpose of this role is to implement the CBU Sales and Distribution strategy in conjunction with all the branded channel partners and strategies while creating regional strategies aligned to business objectives. The main KPI’s that need to be implemented and managed are channel outputs, related to channel strategy. Net Sales Revenue being the overarching objective. Deeper understanding of segmented marketing, strategy and business development as well as analytical and basic financial competence.

**Key accountabilities and decision ownership**:

- Brand representative: Be the face of the brand across all channels, ensuring a unified and compelling brand representation. Uphold and promote the brand values, messaging, and visual identity consistently within the branded channel.
- Support, track and monitor partner profitability aligned with Vodacom IBRO (Inflow, Base, Retention, Outflow) ambitions.
- Clear and concise communication (both written and verbal) to Trade Partners pertaining to key business changes/processes
- To ensure that all relevant channel targets are set, communicated and implemented, and performance is consistently measured and monitored.
- Responsible for managing, tracking and report on all budget line items related to Branded Channels.
- Utilize analytics tools to monitor channel performance, track KPIs, and derive actionable insights. Provide regular reports on channel growth, engagement, and areas for improvement. Ensure that the relevant report are analytical; accurately and timeously produced to

fully understand the market. To feedback to centre where relevant.
- Weekly and monthly management reporting and analysis of branded channel and competitor landscape
- Support the trade partners and customers with queries and to expedite appropriate resolution of queries.
- Fourth line escalation from trade partners (customer queries)
- Operationalise the Sales, Business Development, People, Projects and General Management strategies. (Inform, customise and Execute comprehensive channel strategies to maximise brand exposure and engagement. Collaborate with cross-functional teams to align channel efforts with overall brand objectives.)
- Execute regional initiatives aligned with Vodacom business and head office strategic objectives, products (driving acceleration units into Channel aligned with BSC - VFS, VB, Fixed) and activities related to the Region.
- Develop captivating and relevant content for each channel, tailoring it to the specific audience and platform requirements. Ensure content consistency while adapting to the unique characteristics of branded channel. Eg Regional deals
- Utilize analytics tools to monitor channel performance, track KPIs, upskill trade partners using analytics and derive actionable insights.
- Engagement and strategic alignment with key internal and external stakeholders.
- Stay informed about industry trends, emerging technologies.
- Continuously optimize channel performance through, data analysis.
- Design creative go-to-market approaches in collaboration with the regional marketing team, and ensure effective execution within timelines and budget
- Seek out new opportunities and channels that align with the brand's target audience (segmented approach).
- Drive seamless customer experiences. Provide insight and feedback about the customer journey and processes across all Branded channels. Through a better understanding of customer pain points and be consistent in approach aligned with CX experience ambition of Vodacom. Spirit days/surveys in Branded channel
- Develop guidelines and train internal and external stakeholders on brand standards for consistent representation. Provide guidance to content creators and collaborators to ensure alignment with brand goals.
- Enhance synergy and drive unified agile executions across business units and expedite decision making. Embedding one Vodacom principle Drive a culture of innovative approaches.
- Understand the market to foster better customer engagements to grow customer base and stimulate usage.
- Act as the Regional representative (SPOC) to drive Axonify, Qlik; product launch, roadshows, regional events, council meetings and alignment.
- To assist Vodacom’s Retail Business Partners in growing their business by providing strategic direction and focus supported by effective business analysis including but not limited to internal data analysis, competitor, and market research in identifying opportunities and threats in the market as they arise.
- Maintaining effective trade partner relationships with all franchisees and distribution partners & further maintaining an informative relationship with all relevant manufactures and suppliers as well as all other internal and external stakeholders.
- To identify business training growth and d