PPC Specialist

About Elixirr

Elixirr International plc is a global consulting firm with a bold ambition: to become the best consulting firm in the world.

Founded in 2009 to challenge a declining industry standard, we’ve grown from a single vision into a powerhouse of entrepreneurial talent, delivering boardroom strategy through to execution.

After IPO-ing on AIM in July 2020, Elixirr moved to the Main Market of the London Stock Exchange in July 2025. In that time, our market cap has grown from £98 million to over £350 million - a testament to our differentiated approach and relentless pursuit of excellence.

With a presence across the UK, US, EU, and South Africa, and a client base spanning industries and geographies, we’ve welcomed seven boutique firms into the Group. This has broadened our capabilities across creative, digital marketing, data and AI, procurement, transformation, and more.

Our vision of becoming a services unicorn is firmly within reach - and this is just the beginning. We’re looking for exceptional talent to join us on this exciting growth journey and shape the future of consulting.

This role is based in Cape Town:
Our Cape Town office is close to the city’s creative and tech hubs. It’s a special place to us because it’s where our Founder and CEO, Stephen Newton, is from.

Main Function of the role

The PPC Specialist is to provide research and implementation of strategies for effective paid search campaigns, as well as expertise and advice to clients and internal sales teams focused on PPC and Display. This may include the set up and ongoing management PPC & Display campaigns, attending customer meetings and formulating online marketing strategies to meet the clients’ objectives.

Main Duties

The daily management of campaigns for clients:

- Client communications on a daily basis, ensuring their complete satisfaction with the service provided
- Set up and manage PPC campaigns for a range of clients across Google, Microsoft and a range of social networks
- Provide ad hoc advice and guidance to the client to maximise the return on investment
- Monitor campaigns, optimising to bring campaigns in line with client's objectives, and always be on the lookout to make recommendations for exceeding those objectives
- Produce weekly/monthly reports for clients, and use Google Analytics and other web analytics tools to help provide meaningful insights for clients and how they can improve their campaign
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

Best Practice
- Continually look at ways to improve efficiency and productivity within the online marketing teams
- Provide the Digital Strategy Director with advice and guidance when reviewing operational procedures and make recommendations for changes to improve methods, controls and operational efficiency
- Assist the Digital Strategy Director in identifying, implementing and maintaining best practice standards and methods with the objective of driving Quality in the Online Marketing team
- Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention

Internal activities
- Develop the paid search offering, research latest trends and relay to others
- Educate sales team to ensure high levels of product awareness and understanding
- Evaluate new paid search marketing technologies, techniques and partners

Skills & Competence Required
- Strong experience (2 years) of successfully creating PPC campaigns in Google & Bing
- (essential)
- Experience of developing PPC campaign across social media platforms such as Facebook & LinkedIn - (preferred)
- Experience of implementing and using Google Analytics - (essential)
- Good knowledge of natural search market & search engines - (preferred)
- Strong communication and liaison skills - both written and verbal (essential)
- Well organised with exceptional attention to detail - (essential)
- Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook - (essential)
- Good literacy, numeracy and accuracy skills - (essential)
- Experience with Google Analytics 4 (GA4), Tag Manager, and other tracking tools. - (preferred)
- Relevant Google Qualifications - (preferred)
- HTML skills - (preferred)