Brand Manager
1 month ago
Qualifications and Experience
Grade 12 is a minimum requirement
Relevant Marketing / Health Science qualification
Minimum of 8 years pharmaceutical industry working experience
5-10 years brand management within the pharmaceutical industry is required (either Endocrinology, Neurology, Haematology or Gastroenterology)
Strong Relationships with KOLs in Endocrinology, Neurology, Haematology or Gastroenterology
Applicable industry knowledge
Financial literacy
Proficiency in Excel, PowerPoint, Outlook, and Word
Ability to work on QlikView models is advantageous
Main Duties
The primary tasks, functions, and deliverables of the role
Strategic Decision making
Market analysis and insight
Develop portfolio / brand strategy for sustainable business growth and profitability
Successful implementation and monitor the roll out of the above with the required measurements in place for successful outcomes
Anticipate future trends in disease management and the market environment
Ability to set sales budgets in Line with the companys growth ambitions
Compile and manage advertising budget and spend
Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
Ability to interpret and implement insights drawn from a variety of internal and external data sources as result of the required interactions
Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and
Managing wholesalers stock holding and backorders
Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQs
Accurately assess market potential by preparing product P&Ls to successfully implement new product launches
Evaluate Congress attendance and participation to maximize ROI
Innovative way of thinking to secure a competitive advantage
Provide creative direction for brand / portfolios strategies and manage Agency outcomes
Pipeline management to secure future portfolio assets
Quality assessments of portfolio / brand strategy implementation through in field visits
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