Marketing Manager
1 week ago
About Our Client South African pharmaceutical company recognised for delivering high-quality, affordable healthcare solutions across both prescription and OTC portfolios. Their product offering spans key therapeutic areas including respiratory care, gastro-intestinal health, chronic conditions, and general wellness. Job Description 1. Strategic Leadership - Define and drive the overall Prescription brand portfolio strategy in alignment with business objectives. - Ensure brand-specific strategies are fully integrated with medical, regulatory, and sales priorities. - Oversee clinical positioning, claim substantiation, and the development of evidence-based marketing approaches. 2. HCP Marketing Excellence - Deliver high-quality detailing materials, including detail aids, objection handlers, and leave-behinds. - Lead CME/CPD initiatives, advisory boards, and KOL engagement to strengthen scientific credibility. - Collaborate closely with Medical Affairs to ensure compliant, accurate, and credible messaging. - Utilise digital detailing platforms to create, manage, and track closed-loop detail aids for enhanced HCP engagement. - Ensure all Prescription campaigns are CLM-compliant and contribute to measurable improvements in call quality. 3. Team Leadership & Development - Lead, mentor, and develop the Prescription Brand Management team. - Strengthen marketing capability in data-driven strategy, HCP engagement, and regulatory compliance. - Conduct regular performance reviews, manage skills development, and support succession planning. 4. Market Insights & Analysis - Analyse script trends, competitor activity, and HCP insights to inform strategy. - Translate market intelligence into actionable Prescription marketing plans. - Track ROI on HCP campaigns and optimise activities for maximum impact. - Convert digital detailing insights into strategic recommendations for field execution. - Leverage CLM analytics (e.g., fingerprints, completion rates, sequence analysis) to refine messaging and improve performance. 5. Cross-Functional Collaboration - Work closely with Sales, Medical, and Regulatory teams to ensure coordinated and compliant execution. - Provide strategic marketing input to the Head of Marketing and broader executive leadership. - Collaborate with Supply Chain and Finance teams to support accurate forecasting, budgeting, and planning. 6. Compliance & Governance - Ensure all Prescription marketing activities adhere to SAHPRA regulations and industry codes of practice. - Maintain robust approval processes for all Prescription campaigns, materials, and HCP-facing content. The Successful Applicant * Education: Degree in Life Sciences, Pharmacy, or related field. MBA advantageous. * Experience: 5+ years in prescription brand management/marketing, with at least 2 years in a leadership role. * Skills: Strategic planning, KOL management, clinical communication, analytical capability, team leadership. * Behaviours: Evidence-based thinker, collaborative leader, detail-oriented, resilient, results-driven. What's on Offer - Opportunity to work with a leading organisation in the pharmaceutical industry. - Collaborative environment with a focus on innovation and excellence. If you are an experienced Marketing Manager meeting the above requirements, I encourage you to apply for this opportunity.
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