Paid Media Specialist

3 weeks ago

Pretoria, South Africa Velocity Media Full time

Velocity Media is looking for a Paid Media Specialist, whose focus will be on executing and supporting the paid media strategies ensuring the effective and efficient running of paid media campaigns across various platforms. This includes managing campaigns for Velocity Media's city websites (Joburg.co.za, Pretoria.co.za) and external clients, social media, search engines and other digital platforms. In this role, you will be responsible for the day-to-day management of campaigns, including setup, monitoring, optimisation, and reporting, to achieve maximum performance and ROI.

- Bachelor’s Degree in Marketing, Communications or a related field.
- At least 3 to 5 years’ proven experience in managing paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, etc.
- Extensive proficiency and experience in working with digital marketing tools and platforms.
- Excellent communication and creative problem-solving skills, with the ability to collaborate with others.
- Proficiency in data analysis tools and strong analytical skills to interpret data and KPIs.
- Ability to work under pressure, both independently and in a team, dealing with multiple projects simultaneously.
- Extensive experience working with HubSpot and/or other CRM and MarTech solutions.
- Analytical mindset with a focus on data-driven decision-making
- Creative thinking and problem-solving skills.

As a Paid Media Specialist at Velocity, you will be an essential part of the RevOps team and will focus on the following areas:

- Assisting in the development and execution of paid media strategies across multiple platforms.
- Managing campaign set up, monitoring and adjustments based on performance data.
- Continuously optimising campaigns to improve ROI and achieve KPIs.
- Implementing A/B testing strategies to identify best-performing ads and tactics.
- Monitoring campaign performance and using data-driven approaches to refine strategies.
- Assisting with the preparation of regular reports for stakeholders, highlighting key metrics, insights, and recommendations for future campaigns.
- Work closely with the RevOps team to align strategies, while coordinating with other departments for integrated marketing efforts.
- Communicating effectively with clients and internal teams.
- Staying abreast of industry trends and best practices.
- Manage tasks and projects using ClickUp, while adhering to budget allocations and deadlines.

The Job Will Entail

Campaign Execution and Support:

- Assist in the development and execution of paid media strategies across multiple platforms.
- Manage campaign set-up, monitoring and adjustments based on performance data.
- Continuously optimise campaigns to improve ROI and achieve KPIs.
- Implement A/B testing strategies to identify best-performing ads and tactics.

Analysis and Reporting:

- Monitor campaign performance and provide insights.
- Use data-driven approaches to refine strategies.
- Prepare regular reports for stakeholders, highlighting key metrics, insights, and recommendations for future campaigns.

Collaboration and Communication:

- Work closely with the RevOps team to align strategies.
- Coordinate with other departments for integrated marketing efforts.
- Communicate effectively with clients and internal teams.
- Stay updated with industry trends and best practices.
- Implement innovative approaches to enhance campaign effectiveness.
- Engage in professional development and skill enhancement.

Administrative and Operational Efficiency:

- Manage tasks and projects using ClickUp.
- Ensure compliance with company policies and client requirements.
- Ensure adherence to budget allocations and timelines.

#J-18808-Ljbffr

  • Social Media and Content Specialist

    5 months ago

    Pretoria, South Africa Summit Full time

    Are you a social media enthusiast, love writing and have a flair for creativity? We're seeking an open and honest, committed, and proactive, social media and Ccntent specialist to join our team. In this role, you'll be responsible for: Develop engaging and persuasive content for PR press releases, media articles, website blogs, social media, and many...

  • Social Media

    3 weeks ago

    Pretoria, South Africa Reach Summit Pty Full time

    MISSION: Are you a social media enthusiast, love writing, and have a flair for creativity? We're seeking an open, honest, committed, and proactive Social Media and Content Specialist to join our team. In this role, you'll be responsible for: - Develop engaging and persuasive content for PR press releases, media articles, website blogs, social media, and...

  • Social Media Specialist

    5 months ago

    Pretoria, South Africa Lexdan Select Full time

    Lexdan Select is assisting a start up online Real Estate agency with their search for a Social Media Strategist, based in Pretoria, Gauteng. Functions: - Develop, implement, and oversee the social media strategy of the company - Keep track of essential social media KPIs, to ensure that every campaign aligns with and meets objectives - Curate, publish, and...

  • Social Media Content Creator

    2 months ago

    Pretoria, South Africa Specialist Confectionery Full time

    Cake Zone requires a dynamic and creative individual with a passion for social media to create social media content for our community - Create engaging content, and interact with our vibrant community. Your goal will be to build and maintain a strong online presence and foster meaningful connections with our customers - Enhance our brand awareness and...

  • Social Media Specialist

    5 months ago

    Pretoria, South Africa Auditor General South Africa Full time

    We are looking for an experienced and self-motivated social media specialist. As a specialist you will take up the opportunity to create a social media management system to effectively implement digital campaigns that broaden the scope of AGSA’s engagement, drive and influence through innovative and engaging content. Key performance indicators Contribute...

  • Digital and Social Media Marketing Specialist

    3 weeks ago

    Pretoria, South Africa Jobted ZA C2 Full time

    JOB TITLE: Digital and Social Media Marketing Specialist AREA: Pretoria East, Gauteng INDUSTRY: Insurance Salary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience) Report to: Head of Marketing and Communications Job Summary: The purpose of the role is to build and enhance our Client’s digital...

  • Social Media Marketing Specialist

    2 months ago

    Pretoria, Gauteng, South Africa RB Consulting Full time

    About the RoleWe are seeking a highly skilled and experienced Social Media Marketing Specialist to join our team at RB Consulting. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies that drive brand growth and engagement.Key ResponsibilitiesDevelop and execute social media content calendars...

  • Digital Media Specialist

    2 days ago

    Pretoria, Gauteng, South Africa Numeral XII (Pty) Ltd. Full time

    Job Title: Digital Media SpecialistAt Numeral XII (Pty) Ltd., we are seeking an experienced Digital Media Specialist to join our team. As a Digital Media Specialist, you will be responsible for creating high-quality visual content to engage our audience across various channels.Key Responsibilities:Plan, shoot, and edit video content and photographs.Create...

  • Social Media Content Specialist

    4 weeks ago

    Pretoria, Gauteng, South Africa beBee Professionals Full time

    Community Management & Tagging SpecialistWe are seeking a highly skilled Community Management & Tagging Specialist to join our team at beBee Professionals in Vereeniging. The successful candidate will be responsible for managing our online presence, including social media accounts, website content, and other digital channels.Key Responsibilities:Manage and...

  • Digital and Social Media Marketing Specialist

    4 weeks ago

    Pretoria, South Africa Adzuna ZA B C2 Full time

    JOB TITLE: Digital and Social Media Marketing SpecialistAREA: Pretoria East, GautengINDUSTRY: InsuranceSalary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience)Report to: Head of Marketing and CommunicationsJob Summary:The purpose of the role is to build and enhance our Client’s digital and social...

  • Digital and Social Media Marketing Specialist

    4 weeks ago

    Pretoria, South Africa Finding Personnel (Pty) Ltd Full time

    JOB TITLE: Digital and Social Media Marketing SpecialistAREA: Pretoria East, GautengINDUSTRY: InsuranceSalary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience)Report to: Head of Marketing and CommunicationsJob Summary:The purpose of the role is to build and enhance our Client’s digital and social...

  • Digital and Social Media Marketing Specialist

    4 weeks ago

    Pretoria, South Africa Finding Personnel (Pty) Ltd Full time

    JOB TITLE: Digital and Social Media Marketing SpecialistAREA: Pretoria East, GautengINDUSTRY: InsuranceSalary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience)Report to: Head of Marketing and CommunicationsJob Summary:The purpose of the role is to build and enhance our Client’s digital and social...

  • Digital and Social Media Marketing Specialist

    4 weeks ago

    Pretoria, South Africa Finding Personnel (Pty) Ltd Full time

    JOB TITLE: Digital and Social Media Marketing SpecialistAREA: Pretoria East, GautengINDUSTRY: InsuranceSalary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience)Report to: Head of Marketing and CommunicationsJob Summary:The purpose of the role is to build and enhance our Client’s digital and social...

  • Digital and Social Media Marketing Specialist

    4 weeks ago

    Pretoria, South Africa Finding Personnel (Pty) Ltd Full time

    JOB TITLE: Digital and Social Media Marketing Specialist AREA: Pretoria East, Gauteng INDUSTRY: Insurance Salary / CTC: R 500 000 p.a. – R 42 000 per month (depending on current earnings, qualifications and experience) Report to: Head of Marketing and Communications Job Summary: The purpose of the role is to build and enhance our Client’s digital...

  • Social Media Content Specialist

    2 weeks ago

    Pretoria, Gauteng, South Africa beBee Professionals Full time

    BeBee Professionals is looking for a Social Media Content Specialist to help us create and manage our online presence. The successful candidate will have a strong understanding of digital marketing and social media platforms, as well as experience in content creation and tagging.The ideal candidate will be responsible for creating and managing tags to ensure...

  • Media Production Specialist

    1 day ago

    Pretoria, Gauteng, South Africa The Legends Agency Full time

    Job Role:Our team at The Legends Agency is seeking a highly skilled Media Production Specialist to join our dynamic production crew. This is an exciting opportunity to work on various projects, including live events and television productions.Key Responsibilities:Assist in the planning and execution of live events and television productions.Operate and...

  • Lead Generation Specialist

    5 months ago

    Pretoria, South Africa Virago Recruitment Full time

    Create, manage, and report on Facebook, Google, and all paid ads. Manage and consistently improve lead generation and lead cost. Create engaging text, image, and video content. Measure web traffic and monitor SEO. Facilitate online conversations with customers and respond to queries. Suggest new ways to attract prospective customers, like promotions and...

  • Digital Marketing Specialist

    5 months ago

    Pretoria, South Africa Smart Accounting & Finance Services Full time

    **About Us**: Smart Accounting is a reputable accounting firm with extensive experience in the field of accounting and financial services. Based in the UK, we are dedicated to providing our clients with reliable financial solutions and high-quality accounting services. We are committed to continuous personal and professional development. **The...

  • Social Media Specialist/Marketing Manager

    4 weeks ago

    Pretoria, South Africa Adzuna ZA B C2 Full time

    The Social Media Specialist/Marketing Manager must focus on increasing brand awareness through the effective use of social media outlets. He/She will be tasked with several key duties, such as:Using social media marketing tools to create and maintain the company’s brand.Working with marketing professionals to develop social media marketing...

  • Social Media Specialist/Marketing Manager

    4 weeks ago

    Pretoria, South Africa Express Employment Professionals Midrand Full time

    The Social Media Specialist/Marketing Manager must focus on increasing brand awareness through the effective use of social media outlets. He/She will be tasked with several key duties, such as:Using social media marketing tools to create and maintain the company’s brand.Working with marketing professionals to develop social media marketing...