Digital Marketing Specialist

4 weeks ago

Midrand, South Africa Jobted ZA C2 Full time

Purpose:

- Enhance digital technical performance.Â
- Collaborate with multiple departments within customer service personnel, product managers, sales personnel, and marketing personnel.
- Web content management on websites
- Digital marketing for all BUâs including strategy, content management, social media, paid campaigns and associated reporting

Key responsibilities for this position include, but are not limited to:Â
Web Content Management:

- Manage website - across all BUâs:
- Customization of creative, as/when required
- Ensuring all SKU are published on time and updated when required
- Manage banners across all BUs to ensure product visibility and awareness
- Ensure ticketing systems are utilized for all web-related tasks and that such tasks are managed and closed timeously
- Manage strategy with a goal to increase traffic to website
- Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimization on website
- Collaborate with Sales to ensure independent customersâ and distributor list remains regularly updated
- Aspire to make a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools
- Comply with Global standards on all online content, including monitoring the compliance of customer websites
- Compiling monthly reports and analysis / optimizations pertaining to the above, or as requested by HQ, RHQ and FSEâs
- Manage and develop ad hoc microsites
- Develop a website review strategy
- Develop a sign-up strategy with the effort of growing the database
- Develop a communication & content strategy for the database

Retail Content Management (OSM):

- Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time
- Syndicate content to retailers via procured content syndication toolsÂ
- Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the Brand and productsÂ
- Ensure that the brand is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers
- Assist Sales in providing retailers with attractive images for products listed

Digital Marketing Management:

- Prepare annual Digital Marketing strategy.Â
- Support and help optimize digital media plans with Marketing Specialists - setting KPIâs, content management and production, reporting.
- Track performance on a weekly basis and redirect investment where required to achieve goals
- Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice
- Ensure that online campaigns are executed and adhere to BI and campaign strategy
- Brief and obtain proposals from agencies
- Evaluate proposals and costs
- Approve / supply creative and campaign strategy
- Monitor and measure online campaignsÂ
- Post campaign reporting
- Daily management of SNS platforms
- Management of outsourced vendors
- Manage live streaming showsÂ

Operational management:

- Monthly management and updating of digital marketing budget and plans
- Uploading plans, CEâs, POâs, invoices, vouchers, process payment once proof of work received
- Develop briefs for digital agencies and web administration servicesÂ
- Project management of all digital transformation activities

Required Qualifications and Experience:

- Relevant Degree / Diploma in Marketing or similar
- 5 - 10 yearsâ experience
- Full understanding of web development processes
- Digital marketing workflows and campaigns
- Market analysis and trends
- Ecommerce website management experienceÂ

Required Competencies:

- Digital strategy, content management, campaign analytics / insights reporting, ROI analysis
- Solid interpersonal and communication skillsÂ
- Project management skills
- Strong presentation and writing skills
- Results oriented and self-motivated
- Strategic thinker and creative marketer
- Attention to detailÂ
- Ability to work well under pressure and within tight deadlines
- Ability to multi-task on a number of various tasks at hand
- Assertive and output based

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