Brand Manager

5 days ago


Pretoria, South Africa Michael Page Full time

About Our Client The company is a well-established organisation within the game reserve space Job Description Key Responsibilities - Brand Strategy: Evolve the brand's positioning to align with the ultra-luxury market while maintaining authenticity and heritage. - Digital & Web Presence: Oversee website redevelopment and digital platforms with a refined luxury aesthetic. - Public Relations: Lead impactful PR campaigns locally and internationally, securing top-tier media exposure. - Guest Experience: Ensure consistency in brand messaging across all customer touchpoints - from digital discovery to on-site experience. - Creative Direction: Oversee visual identity, storytelling, and content creation across social, print, and experiential platforms. - Partnership Management: Collaborate with agencies, photographers, and content creators to bring the brand vision to life. - Market Insight: Stay ahead of luxury market trends and translate insights into actionable strategies The Successful Applicant Education: - Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field. Experience: - Minimum of 5 years' experience in brand management, ideally within luxury travel, hospitality, lifestyle, or premium consumer goods sectors. - Demonstrated success in building or evolving a luxury or premium brand with measurable results. - Proven experience in PR, digital marketing, creative campaigns, and brand partnerships. - Exposure to website redevelopment, digital UX projects, or luxury positioning. - Experience engaging global or high-net-worth (HNW/UHNW) audiences is a must Technical Skills: - Strong grasp of brand strategy, customer journey mapping, and positioning frameworks. - Familiarity with PR tools, analytics platforms (e.g., Google Analytics, SEMrush), and brand performance metrics. - Competence in creative direction, including briefing designers, content creators, and photographers. - Understanding of luxury marketing principles, such as exclusivity, sensory storytelling, and experiential branding. Additional Requirements: - Proven experience in luxury or ultra-luxury branding, preferably in hospitality, travel, or lifestyle industries. - Exceptional storytelling ability - both visual and strategic. - Deep understanding of affluent consumer behaviour and how to reach HNW audiences. - Strong project management skills and ability to work across diverse teams. - A passion for South Africa and the African bush, with a desire to showcase its beauty to the world. - Strong business acumen and administrative experience. - Ability to work under pressure, manage multiple priorities, and operate independently. What's on Offer - Location: Pretoria - Work model: Hybrid (remote work options available) - Work cycle: Monday-Friday, with standby on select weekends and public holidays - Travel: Required to visit lodges and attend in-person meetings Remuneration: - Market-related monthly package (based on experience and qualifications) - Provident fund and dreaded disease cover - Eligible for performance-based incentives after 12 months of employment Start Date: January 2026We encourage enthusiastic and qualified candidates to apply for the exciting Brand Manager position and contribute to the success of the marketing and agency department.


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