Brand Manager

3 weeks ago


Pretoria, South Africa Phoenix Recruitment Full time

Duties: Lead Brand Strategy: Evolve brand positioning to align with the ultra-luxury market while staying true to our unique heritage and valuesWebsite & Digital Elevation: Oversee the redevelopment of our website and digital assets with a luxury lens, elegant, immersive, and conversion-focusedPR & Media Presence: Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury mediaGuest Experience Alignment: Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyondCreative Direction: Guide visual identity, storytelling, and creative content across platforms, from brochures and social media to film and experiential activationsAgency & Partner Management: Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to lifeMarket Insight: Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations and translate insights into action Requirements: Grade 12B.Com in Marketing, Brand Management, Communications, Business, or a related fieldA postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality / Tourism Marketing is advantageousAt least 5+ years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectorsProven success in building or evolving a luxury or premium brand, with measurable impactExperience managing PR, digital marketing, creative campaigns, and brand partnershipsHands-on involvement in website redevelopment or digital UX projects with luxury positioningProven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectorsExperience in global or high-net-worth (HNW/UHNW) market engagement is highly valuedStrong understanding of brand strategy, customer journey mapping, and positioning frameworksFamiliarity with PR tools, brand performance metrics, brand monitoring, share of voice and digital analytics platforms (e.g., Google Analytics, AHREFS, SEMrush etc,)Competent in working with creative direction tools and briefing designers, content creators, and photographersKnowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential brandingWillingness to travel as required by the role.Ability to adapt to a dynamic and fast-paced environment.Exceptional storytelling skills verbal, visual, and strategicA deep understanding of affluent consumer behaviour and how to reach UHNW audiencesExperience leading PR campaigns, brand refreshes, or luxury website launchesStrong project management skills and the ability to work across diverse teamsA deep love for South Africa and the African bush and a desire to help the world experience it at its most beautifulStrong business administration experienceAbility to work under pressure and manage multiple tasks simultaneouslySelf-managed and proactive, with the ability to work with minimal supervision


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