Head of Customer Retention

2 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Job Title: Head of Member Engagement

We are seeking a seasoned professional to lead our member engagement and retention efforts. As the Head of Member Engagement, you will be responsible for developing and executing a comprehensive strategy to drive member growth, retention, and revenue.

Key Responsibilities:
  • Develop a clear and data-driven member engagement strategy aligned with our overall business goals.
  • Improve the accuracy of 1st party marketing data by building a robust CRM and marketing automation model.
  • Grow member usage and optimize revenue streams through targeted marketing initiatives and effective use of customer data.
  • Lead the implementation of CRM systems, tools, and processes to meet business needs.
  • Analyze customer data to gain insights into customer behavior and preferences, informing targeted marketing campaigns.
  • Drive member retention through targeted communication and engagement initiatives.
  • Explore and implement innovative ways to engage and monetize the customer base.
  • Collaborate with the Head of Brand and Communications to ensure consistency and alignment of messaging across all customer touchpoints.
  • Evaluate and report on the success of CRM initiatives, making recommendations for improvements.
  • Establish automated member communication journeys based on key triggers and milestones to enhance customer experience.
Requirements:
  • 8+ years of experience in CRM and marketing automation, with a proven track record of driving customer engagement, retention, and revenue growth through CRM initiatives.
  • A minimum of 3+ years in a senior leadership role.
  • Solid and proven people leadership skills, with the ability to manage cross-functional teams and drive projects to successful completion.
  • In-depth understanding and hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, Hubspot, or similar.
  • Strong technical knowledge of data analysis, segmentation, and reporting tools.
  • Excellent communication and interpersonal skills, with the ability to collaborate and influence stakeholders at all levels up to Group EXCO.
  • A strategic mindset with the ability to think long-term and contribute to the overall business strategy.
  • A creative thinker with a passion for delivering exceptional customer experiences with relevant communication strategies and content.
  • Ability to work in a fast-paced and dynamic environment, with a strong sense of accountability and ownership.
  • Flexibility and enthusiasm in adapting to changing priorities and business needs.
  • Knowledge and certifications in areas such as content marketing, analytics, email marketing, marketing automation tools, lead generation, customer journey mapping, and customer engagement.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced professional looking to take on a new challenge, please submit your application.



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