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Media Analytics Specialist

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Johannesburg, Gauteng, South Africa Dentsu Aegis Network Full time

The role of Media Analytics Specialist involves developing custom reports and providing actionable insights to business stakeholders. This position requires collaboration with analytics teams to optimize site experiences and manage vendor relationships to leverage new features and technologies.

Key Responsibilities:
  • Design, develop, and support web analytics instrumentation architecture.
  • Regularly evaluate and update the analytics environment to ensure stability, flexibility, scalability, and futureproofing.
  • Develop custom JavaScript for Google Tag Manager to create events and triggers.

This includes building and delivering standardized and custom reports for business stakeholders, developing and managing dashboards, ensuring quality and accuracy through independent checks. The specialist will also utilize BigQuery for advanced data analysis and integration with Google Analytics, implement and manage data solutions within Azure to support marketing analytics.

Collaboration and Communication:
  • Partner with analytics teams on measurement strategies for customized site experiences.
  • Liaise with vendors and third-party representatives to maintain and develop relationships.
  • Manage client relationships on medium-sized reporting and visualization projects, ensuring clear communication and detailed performance reporting.