Digital Marketing Specialist: Platforms Manager
2 weeks ago
**Job Overview**
A forward-thinking organization in the medical devices industry is seeking a skilled Digital Marketing Specialist with a strong focus on advertising platforms. This role offers a collaborative environment, fostering a professional yet light-hearted workplace culture.
- Drive Digital Campaigns: Lead and optimize engaging campaigns across platforms such as Google Ads, Facebook, YouTube, and remarketing channels.
- Enhance Online Experiences: Collaborate with teams to ensure e-commerce platforms and landing pages deliver a seamless, conversion-focused journey.
- Data & Analytics Mastery: Develop monthly performance reports, track campaign metrics, and fine-tune strategies using tools like GA4.
- Strategic Insight & Innovation: Support the development of digital strategies with market and competitor insights.
- Smooth Operations: Oversee digital marketing administration and ensure quality management processes are in place and up-to-date.
**Qualifications and Skills**
- Bachelor's degree in Marketing Management or a related field; postgraduate qualifications and digital marketing certifications are a plus.
- Minimum of 5 years' experience in digital marketing, with expertise in B2C and international campaigns.
- Proficient with key digital platforms, GA4, and conversion tracking systems.
- Excellent analytical, communication, and cross-functional collaboration skills.
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