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Content Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Oasis Crescent Full time

Oasis Crescent seeks a highly skilled Content Strategist to lead the development of our content marketing strategy. As a specialist in this role, you will be responsible for creating engaging content across various channels.

Responsibilities:

  • Develop and execute a comprehensive content strategy to drive traffic and engagement.
  • Create high-quality content for our website, blog, and social media platforms.
  • Optimize articles, product descriptions, and landing page copy for search engines.
  • Collaborate with the marketing team to create email marketing campaigns, including newsletters and promotional emails.
  • Contribute to the development of digital marketing campaigns by generating creative content ideas.
  • Analyse the performance of digital content and make data-driven decisions to refine strategies.

Requirements:

  • Bachelor's degree in English, Communications, Marketing, or a related field.
  • At least 3 years of experience in content writing for traditional and digital platforms.
  • Proven track record of delivering high-quality, engaging content.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) and HTML/CSS is a plus.
  • Experience with social media platforms and content strategies.
  • Ability to adapt writing style to different audiences and mediums.
  • Strong research skills and attention to detail.
  • Excellent organisational and time-management skills.
  • Experience within the financial services industry would be advantageous.

PREFERRED SKILLS:

  • Graphic design experience using tools like Adobe Creative Suite.
  • Video content creation and editing skills.
  • Understanding of digital marketing tools and analytics platforms.
  • Knowledge of content marketing and inbound marketing strategies.