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Brand Content Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Snatch | Accounting & Finance Recruitment Full time

A dynamic skincare brand seeks a seasoned Brand Content Strategist to spearhead its content initiatives, driving global engagement and growth.

Key Responsibilities:
  1. Develop and execute a comprehensive content strategy that fosters brand storytelling, amplifies the company's presence across social media platforms, and propels viral growth.
  2. Analyse trends, track performance, and generate reports to refine content for maximum impact, ensuring alignment with global brand objectives.
  3. Manage brand photo shoots, collaborate with photographers and marketing teams, create high-quality video content for social media, and develop branded assets and campaign materials, upholding consistent, premium visual storytelling.
  4. Collaborate with marketing teams to align content with product launches, campaigns, and partnerships, while leading creative direction for branded merchandise, packaging, and digital experiences to expand the brand beyond social media.
  5. Assess community sentiment to craft data-driven content strategies and foster engagement, leveraging influencer collaborations and user-generated content.
Qualifications and Experience:
  1. Bachelor's degree in Marketing, Brand or related field.
  2. 5+ years of experience in social media strategy, content creation, or brand marketing, preferably within the beauty, fashion, or lifestyle industry.
  3. Strong understanding of branding, design, and global social media trends and platform-specific best practices.
  4. Expertise in video creation, editing, and storytelling for short-form formats, photo shoot production, content planning, and creative direction.
  5. Proven track record of working with content editing tools (Figma, Canva, Adobe Premiere Pro, CapCut, etc.).

The ideal candidate will possess exceptional content creation skills, a deep understanding of the brand's mission and values, and the ability to drive innovative content initiatives that propel the company forward.